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From left to right: Communications Specialist Danielle Sutherby, Vice President of Corporate Marketing Jennifer Ortiz and Senior Director of Corporate Communications Erica McShane, all of Progress, attended a recent MassTLC Professional Women’s Community event sponsored by Salesforce.
That is why I was even more impressed to see the panel included two men in senior positions within Salesforce. It was highly informative and provided guidance around several topics. A few of the soundbites that caught my attention included:
Probably the one piece of advice that truly resonated with me more than anything was when Shalini Shalibabhan discussed P.I.E. She pointed out that many people are often top performers and carry the image of a trusted, valued employee among co-workers and direct managers, but where we often fall down is in how we expose ourselves to those outside of our direct teams. Because of this, a person can be overlooked because of the lack of awareness.
Shalini encouraged attendees to step out of their comfort zone, to get involved in other opportunities outside of their traditional business role in order to gain visibility. She even joked about a women’s event that she went to. The CEO was there, so she made it a point to go up and introduce herself to him.
In my role, I take for granted the exposure piece of P.I.E. because I’ve always had the opportunity to engage with CEO staff members and anyone who knows me will tell you that I’m far from shy. But I’ve also learned that just because I get that exposure, doesn’t mean the rest of my team does. As a manager I need to be more of an advocate and ally and provide my team more with opportunity and guidance on how to gain visibility across our organization.
Events like these bring to the forefront issues that are a source of pride and passion for me. I encourage anyone interested in the MassTLC or the women’s group to visit their events calendar and find a session that addresses your passion.
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Erica McShane has more than 20 years of experience in high-tech public relations and corporate communications. With a focus on building awareness across the media, analyst and influencer communities, she has worked with all kinds of businesses—from startup to global tech giants—to build visibility, credibility and market awareness within the business, trade and online media. At Progress, Erica and her team are responsible for the company's global PR efforts, analyst relations, social media, content, customer programs as well as internal communications and corporate social responsibility initiatives.
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