Deliver superior customer experiences with an AI-driven platform for creating and deploying cognitive chatbots
Deliver Awesome UI with the most complete toolboxes for .NET, Web and Mobile development
Automate UI, load and performance testing for web, desktop and mobile
A complete cloud platform for an app or your entire digital business
Detect and predict anomalies by automating machine learning to achieve higher asset uptime and maximized yield
Automate decision processes with a no-code business rules engine
Optimize data integration with high-performance connectivity
Connect to any cloud or on-premises data source using a standard interface
Build engaging multi-channel web and digital experiences with intuitive web content management
Personalize and optimize the customer experience across digital touchpoints
Build, protect and deploy apps across any platform and mobile device
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Earlier this month I attended American Banker’s Financial Services Marketing Symposium in New York. There were a variety of sessions that covered topics such as customer centricity, the role of social media and mobile channels and how to create a differentiated customer experience. All were informative and interesting.
As everyone in the industry knows, banks are feeling the (sometimes conflicting) pressures of regulatory requirements and having to differentiate themselves in a highly commoditized market. Mark Hendrix, SVP, Director of Marketing at Fifth Third Bank echoed recent regulatory requirements including Durbin, Reg E, Card Reform, and Dodd-Frank amendment – which alone has 1200 provisions written into it.
According to Hendrix, banks are reaching the end of the golden era, they need to change the playing field by embracing the consideration of customer engagement, including all processes, services and events impacting their banking activity. He's right: they need to be more operationally responsive. And on the flight home, one of the points I continued to think about was his sentiment that what is driving the balance sheet is the interaction with the customer.... giving them the right answer in the right moment.
This encapsulates what banks need to do to stay competitive, increase customer loyalty, and grow revenue. Just as our customers know, Progress can help.
View all posts from Joanna Rosenberg on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
Copyright © 2018 Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks for appropriate markings.