Unlock Big Data for Marketing

Unlock Big Data for Marketing

March 30, 2015 0 Comments

Join Rich Julius for the next Progress Easyl webinar.

Join Rich Julius for the next Progress Easyl webinar.

Chris Doran leads the next Progress Easyl big data for marketing webinar.

When it comes to marketing data, there is no such thing as too much. Every piece of data you have is part of a larger picture that helps you better understand who your customers are. And if you know exactly who your customers are, it is much easier to meet their needs and deliver the messages they want to hear.

Unfortunately, just having all the pieces doesn’t always mean you are able to finish the puzzle. Enterprise data, marketing data included, is often spread out between multiple different data sources. Some may be in traditional relational databases while more may be in a massive data warehouse like Hadoop. Some may be in on-premise servers while the rest is scattered across the cloud in SaaS applications like Salesforce or Oracle Marketing Cloud. With all this data in all these different places, what is the modern marketing specialist to do?

Making Big Data for Marketing Real

The right technology makes all the difference. Join fellow marketing professionals April 8 at 2pm EDT for an interactive webinar, Unlock Your Big Data for Marketing. Led by industry thought-leader Chris Doran, this session will cover how Progress® Easyl® can help you:

  • Better handle your fragmented data.
  • Unlock business insights by blending disparate data sources.
  • Consolidate all of the RIGHT data from many different sources and blend it to find new market opportunities.
  • Apply robust, self-service data preparation tools to automate complex analysis and create repeatable reporting.

We hope to see you there, so make sure to register! And whether you attend our session or not, you can still reap the benefits of data preparation with a free trial of Easyl today.

Suzanne Rose

Suzanne Rose

Suzanne is passionate about promoting the Progress Data Connectivity and Integration business and corporate initiatives through social media and other marketing channels using extraordinary and compelling content and effective metrics. She is also team lead for DCI content developers, new hires and interns.

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