The Odata Connection

Data access for mobile and web apps has long been a pain point for many businesses, but the problem is becoming increasingly challenging as more and more people turn to turn smartphones as their primary devices. This is putting pressure on businesses to develop apps, and develop them fast.

The lack of standardized connectivity, such as an ODBC or JDBC equivalent for mobile development, left a lot of data siloed and underutilized. However, with the recently announced capabilities of DataDirect Cloud, businesses can leverage the Open Data Protocol (OData) to address those issues.

For those that have not been following the progression of OData, it’s time to take notice. OData has reached a point of maturity positioning it to become the gold standard for connecting mobile, enterprise mobile, SaaS, Web, and PaaS applications to a variety of data sources such as Salesforce, Google Analytics, Oracle and SQL Server. With the new connectivity facilitated by DataDirect Cloud, businesses can now unlock the full potential of this data and do so faster than ever before.

First defined by Microsoft several years ago, OData has grown to be the protocol of choice for the Open Government Data Initiative and for data savvy businesses such as eBay. However, the benefits are not limited to large projects. With DataDirect Cloud enterprises of all sizes can realize the potential of OData.

For more about OData and to see how your business can leverage the new DataDirect Cloud capabilities, sign up for a free trial.