An analyst at the Enderle Group says that many business executives are struggling with a battle between their business units and enterprise IT. IT sees cloud as a risk, while business users see the cloud as the fastest, most inexpensive way to get their jobs done.
The issue as analysts see it, writes ComputerWorld's Sharon Gaudin, is that companies lack adequate rules for cloud technology. IT isn't able to keep up with the demands of users who are completely comfortable with both smartphones and storing files on work computers. To users, cloud applications offer an extension of familiar technology.
One analyst cited by Gaudin stated, "It's not really acceptable for IT to say no when someone wants to use the cloud." Time must be allocated so that the business can stay on track. But the financial side of the business can only stretch so far.
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An experienced content and social media marketing professional, Michelle writes frequently about the practical applications of information technology.
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