The Customer (R)Evolution: Agencies Must Lead
The first time I saw a recommendation for a movie on Netflix, or a product on Amazon, I was impressed. These companies could figure out from what I watched or browsed or bought, what I was interested in and suggest something I didn’t know I wanted. They were, and are, ...
The Dos and Don’ts of Adopting a Big Data Strategy
Tony Fisher helps small and mid-sized business get started with their Big Data strategy. Vice President of Data Collaboration and Integration at Progress® DataDirect®, Tony Fisher, has been making rounds on the web recently, talking to writers at...
Jared Douglas May 22, 2015
Stand Out from the Insurance Crowd by Proving Value
Regardless of whether you are a provider of Property and Casualty (P&C) or Life insurance, how do you set yourselves apart in the fierce insurance landscape? Unlike hot high-tech gadgets, insurance coverage is very much viewed as a commodity. One vendor is little different than the next. Vendor A...
Removing Roadblocks to Omnichannel 360 in Retail
“Nordstrom kicks its omnichannel strategy to the curb” – George Anderson, RetailWire Few topics are as hyped up as omnichannel in Retail – or as difficult to execute successfully. Part of the problem depends on where you sit within the organization. Marketers view this as a consumer issue, in-store this is a merchandising and fulfillment […]
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