Lack of an ability or solution (MarkLogic) to integrating different sources of siloed data in real-time will make it impossible for retailers to execute on Omnichannel, personalization, real-time promotions, or dealing with locational and weather issues.

Scalability must do more than improve your backend functionality—it must drive rewarding customer experiences across channels and efforts.

I tend to relate a lot of what I write about marketing on this blog to my own personal experience. One topic I’ve wanted to talk more about is SEO and connecting that to me as a marketer. As marketers we know that SEO is important—as marketing is heading ...

I am one of those people who swears by research. I never use an appliance before I read the complete manual and I never do anything at work before I research the tried and tested best practices. So trust me when I say I did a lot of research to ...

The European Union’s General Data Protection Regulation (GDPR) is designed to protect individuals’ personal data and facilitate the exchange of information for businesses that operate in the EU. It has new requirements for data collection and processing that include hiring dedicated Data Protection Officers (DPOs) to safeguard personal information of citizens. And those requirements must […]