Tag: digital marketing

Marketing in the digital realm is about knowing what your potential customers are looking for and anticipating what will appeal to them. That’s why all digital marketing strategies begin with Buyer Personas, those fictional representatives of your ideal customers we all execute so much research to create. And we execute that research because we know the more insight we have into our potential customers, the more effective our marketing strategies will be.

Three key takeaways to improve your social media strategy that apply to anyone, selling any product, at any level of social media marketing.

If you’re wondering how this post, part 2 of my 5-4-3 series, will be different from the previous post, 5 Reasons Your Social Media Strategy is Broken, it’s simple: my first blog post is targeted at beginner-level social marketers and shares common mistakes made by MOST people and businesses ...

The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming.

The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...