Tag: data
Prepare Your Data for Easy Analytics
To prepare for analysis, remember that the details matter.
One of the things I’m known for is making a mean chili. It's so good that a co-worker dubbed me "Fire Pots.” When I'm in the kitchen whipping up another fire breathing batch of chili or concocting some other culinary masterpiece, I'm...
Big Data’s Six Ingredients for Better BI
Big data and BI are critical, so the right tool for understanding that data is essential.
These days, it is easier than ever to collect all sorts of information. Details on the way customers are using your products, the effectiveness and reach of your marketing and sales campaigns, and other...
DataDirect Redshift Drivers: Million Row Challenge
DataDirect tests a 1M row bulk load of Redshift data.
Can DataDirect Improve Data Performance?
The challenge? Load one million rows of data into Amazon Redshift, a process that usually takes six hours, in less than one. All using my usual tools and no help from an Amazon S3 bucket....
The Data Wrangler: Tips for Easy Data Preparation Part I
Product management organizations are often focused on markets and competition, but nothing is more satisfying—and arguably more important—than working with clients to see our products solving real business problems around data analysis. So I take a genuine interest in our customers struggling with...
Marketing is 90% data, and 10% gut
We’re all familiar with the old marketing question – is it knowledge or instinct that generates leads? In today’s data-driven world good marketing campaigns are based on rich information. This represents a huge shift across the marketing function and the business. Let’s take a look at the critical...
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