Tag: blogs
Three PR Tips to Support Your SEO Strategy
With digital completely transforming the customer journey, it’s paramount to establish a holistic, integrated approach in your communications that encompasses all marketing functions. This includes the SEO and PR domains, which to some may seem worlds apart, but have to operate side by side to grow and amplify your company’s ...
Leveraging the Power of Analyst Relations
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential ...
Content Teasers with Sitefinity Card Widget
Do you have content teasers, fancy announcements and bigger pieces of HTML that you store in a Content Block on your website? Aren't they sometimes difficult to update, because they are a messed up collection of nested HTML elements and CSS classes here and there? Sitefinity has a solution for ...
How Advanced is Your Marketing Attribution?
Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...
Digital Transformation: 3 Steps to Overcoming the Chaos (for Web Marketers)
The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming.
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