I’ve been working in high-tech marketing roles for over 20 years now and every time some new marketing collateral comes across my desk and “I get it”, I get excited. As a matter of fact, my first job in a high tech company was as a marketing assistant to an R&D group at BBN Systems and Technologies. They were introducing a very innovative product called BBN Slate which was a multi-media editor for Unix. Because my previous jobs involved word processing (Wang), spreadsheet analysis (Lotus), and creating pretty charts (DEC/VMS – yes, really), “I got it” and I was committed to championing it. I loved every minute of it. Well, in 2007 I was tasked to optimize the Progress Software website for SOA. We already had great traction for the enterprise service bus (ESB), but not specifically for service-oriented architecture (SOA). Well, “I got it”, got going and started optimizing for SOA Infrastructure – a popular long tail term at the time - less than two months later. As a matter of fact, this blog was once the SOA Infrastructure blog.
In January of 2009, Anne Thomas Manes of the Burton group published the blog post SOA is Dead; Long Live Services. The industry had a lot of fun with that. Now, I don’t know if it was a coincidence, but suddenly Progress stopped talking about SOA and they asked me to change the name of this blog. I was sad, I admit it.
Read more about Progress Responsive Business Integration. And check out a great presentation by Progress customer Southern Union Company. They built their enterprise integration strategy around RBI and didn't even know it.
For the lack of a better term, do you think RBI it is our next-generation SOA? Give us your comments!
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