I’ve been working in high-tech marketing roles for over 20 years now and every time some new marketing collateral comes across my desk and “I get it”, I get excited. As a matter of fact, my first job in a high tech company was as a marketing assistant to an R&D group at BBN Systems and Technologies. They were introducing a very innovative product called BBN Slate which was a multi-media editor for Unix. Because my previous jobs involved word processing (Wang), spreadsheet analysis (Lotus), and creating pretty charts (DEC/VMS – yes, really), “I got it” and I was committed to championing it. I loved every minute of it. Well, in 2007 I was tasked to optimize the Progress Software website for SOA. We already had great traction for the enterprise service bus (ESB), but not specifically for service-oriented architecture (SOA). Well, “I got it”, got going and started optimizing for SOA Infrastructure – a popular long tail term at the time - less than two months later. As a matter of fact, this blog was once the SOA Infrastructure blog.
In January of 2009, Anne Thomas Manes of the Burton group published the blog post SOA is Dead; Long Live Services. The industry had a lot of fun with that. Now, I don’t know if it was a coincidence, but suddenly Progress stopped talking about SOA and they asked me to change the name of this blog. I was sad, I admit it.
Read more about Progress Responsive Business Integration. And check out a great presentation by Progress customer Southern Union Company. They built their enterprise integration strategy around RBI and didn't even know it.
For the lack of a better term, do you think RBI it is our next-generation SOA? Give us your comments!
View all posts from Pam Gazley on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
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