In this podcast Jeff Overton, the Shadow Product Marketing Manager from Progress DataDirect, explains why the Shadow 7.2.1 release is significant for independent software vendors. This podcast runs for 1:17.
You may listen to the podcast here: http://blogs.datadirect.com/media/Shadow_7.2.1_Release_ISVs.mp3
So, ISVs, or independent software vendors, produce a significant number of the tools and applications that are in use in organizations today. Some of those have been developed -- or most of those have been developed using standard-based access so that they can expand the reach of their products, which in DataDirect Shadow Release 7.2, independent software vendors can now expand the use of their products to include either additional mainframe data sources, such as IMS DB and CICS-VSAM or open up their product to now use the mainframe. And to an independent software vendor what this means is it increases their opportunity for customers to use their product. So, expanded use of their products in an organization for potentially new customers that they can now help with their products. So, independent software vendors should look at this as a new opportunity and unique way to help expand their market by improving a customer’s ability to access the data in their mainframe in a very cost-effective manner.
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