Create and deliver personalized experiences across digital properties at scale
Build engaging websites with intuitive web content management
Leverage a complete UI toolbox for web, mobile and desktop development
Build, protect and deploy apps across any platform and mobile device
Build mobile apps for iOS, Android and Windows Phone
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Automate UI, load and performance testing for web, desktop and mobile
Optimize data integration with high-performance connectivity
Automate decision processes with a no-code business rules engine
Globally scale websites with innovative content management and infrastructure approaches
Content-focused web and mobile solution for empowering marketers
Faster, tailored mobile experiences for any device and data source
UX and app modernization to powerfully navigate today's digital landscape
Fuel agility with ever-ready applications, built in the cloud
I don’t need to tell you how fast technology changes. The operating system on my smart phone is going to be obsolete next week. However, businesses have to more than just fast. They have to be agile—quick thinking, prepared and light on their feet.
Andrew Heaton of Sourcable spoke recently about how such rapidly changing technology is disrupting the oil and gas industry. His article is a case study is what we are hearing from our customers across all sectors. Digital is how we communicate, interact, shop and work. And digital technologies have displaced incumbent businesses, led to entirely new industries and completely changed others.
Some examples of businesses that disrupted industries include:
Technology is dead in the water without adopters, and the simple fact is that digital technology adoption is commonplace. Today, we have all become digital natives—we use social networks like Facebook and LinkedIn to catch up with our friends, family and colleagues. We use retail apps to create shopping lists and clip coupons, banking apps to manage our budget, and travel apps to book vacations—sometimes while we are standing in line doing something else entirely.
We digital natives interact with business and our friends in ways unimagined even five years ago. The average mobile user in the US is on a smart device about two and a half hours a day, and has 33 app on their device.
Keep this in mind when you see things like this recent article about growing user frustration with the state of customer service, and the expectations of the millennial generation in the digital workplace. Digital natives may make a decision to interact with a company based on the strength of their applications.
We recently sponsored a Vanson Bourne survey of 700 IT decision makers from mid-sized organizations (I discussed it in my webinar slides, above). Here’s what we found: 85% of them want to develop new business applications faster than they do now, to respond to business opportunities, improve productivity, reduce operational costs and much more. But not only do they want to develop their new application faster, 88% want to make more frequent updates and enhancements to those apps.
What’s most troubling and concerning is that only 18% of them feel that they have the processes, resources and tools in place right now to move more quickly in terms of their app delivery.
This isn’t an indictment of IT. But I don’t know of any IT organization that has resources just sitting around waiting because they don’t have enough apps to build. Based on this enormous demand, IT departments simply can’t keep up. Independent software vendors and application developers need a way to simplify application development and deployment so that:
Enable your entire business with an app dev strategy
I’ve detailed nine considerations for building the mobile- and web-enabled applications your users and customers are looking for in a new whitepaper. 9 Essentials to Create Amazing Applications Faster details the key factors we feel are critically important in designing, developing, managing and deploying next-generation business applications. Download it now and get started mapping out your rapid application development strategy. And contact me on Twitter, or in the comments, with any questions or thoughts.
Mark Troester is the Vice President of Solutions Marketing, Digital Transformation at Progress. Mark has extensive experience in bringing application development and data integration products to market. Mark previously led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before moving into marketing, Mark worked as a developer and developer manager for start-ups and enterprises alike.
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