Deliver superior customer experiences with an AI-driven platform for creating and deploying cognitive chatbots
Deliver Awesome UI with the most complete toolboxes for .NET, Web and Mobile development
Automate UI, load and performance testing for web, desktop and mobile
A complete cloud platform for an app or your entire digital business
Detect and predict anomalies by automating machine learning to achieve higher asset uptime and maximized yield
Automate decision processes with a no-code business rules engine
Optimize data integration with high-performance connectivity
Connect to any cloud or on-premises data source using a standard interface
Build engaging multi-channel web and digital experiences with intuitive web content management
Personalize and optimize the customer experience across digital touchpoints
Build, protect and deploy apps across any platform and mobile device
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
One of the things that plays on the mind of any marketer involved in creating content is just how to get an audience to sit up and listen. All the hours of writing, editing and proofing can come to nothing if just left to sit on a website that nobody visits, or placed on a piece of collateral that goes straight in the trash.
This is something that Todd Van Hoosear, VP Public Relations and Stakeholder Engagement at Hart-Boillot, and a lecturer at Boston University College of Communication, is an expert on, and he had some great tips for our Progress Exchange 2013 conference attendees on what makes content newsworthy. He recommends that a great way to test whether your copy is likely to get attention is to see how it measures up against the following Eight Elements of News.
Click to Tweet: The Eight Elements of News
Has it just happened? Notice how prominently Twitter feeds are displayed during live TV and radio coverage of events. Whether it's the Super Bowl or a humanitarian crisis, information provided via the Social Media feeds of individuals is seen as valuable and relevant.
Is the news geographically local to the readership or close to their hearts?
Is your information or news about something that is highly topical today? Is it about something / someone that people believe to be of great significance or importance?
There is a reason why videos of animals doing crazy things are so popular on YouTube. We are attracted to things that are a little strange, out of the ordinary and unusual. Progress' own example is our much loved pup 'Chilly' the SQL coding dog.
Is there a an element of struggle in your story? Is what you're describing helping a customer to address a real challenge that significantly impacts their lives or businesses?
People need a reason to keep reading. Can you create a 'cliff-hanger' or leave your readers wanting more?
Anything that speaks to people's experiences and conveys real emotion will help them to connect with your message. The trick is to do this appropriately and with authenticity. It doesn't have to be a tear-jerker of a story, nor does it need to be designed to keep your audience in stitches - sometimes it helps to just be a little bit more human in your communications.
Does the subject of the story you are telling have an impact on people's lives?
So there you have it. Eight top tips to measure your next piece of content against. We'd love to hear how this benefits your next piece of news, please get in touch to share it with us! Here's how you can connect:
View all posts from The Progress Guys on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
Copyright © 2018 Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks for appropriate markings.