DataDirect Cloud and Salesforce Lightning Connect ease the woes of Salesforce users looking for visibility into all their data from a single view.
Over the past several years, customer relationship management (CRM) software has become commonplace. More recently, Salesforce has caused a paradigm shift in the CRM industry, transforming the way CRM looks and feels by leveraging a Software as a Service (SaaS) model. Thanks to their SaaS approach, Salesforce is now the preferred vendor of sales and marketing software for companies all over the world.
In recent years, Salesforce has enjoyed steady growth in part because their customers are able to avoid the pain of managing their own infrastructure and the ease-of-access of their SaaS model. Customers pay a monthly or annual fee to gain access to CRM accounts available online 24/7.
Today, over 100,000 companies use Salesforce to manage their users, support their customers and close deals. More than 1,800 independent software vendors (ISVs) are building applications that augment the Salesforce experience, across many verticals and domains. About 350 system integrators are servicing Salesforce end-users, assisting them with their migration to the cloud.
This is where challenges can appear. Even after companies move to the cloud, something must be done with their on-premise and back office data. SaaS CRM is supposed to make the sales process smoother by combining everything the salesperson needs in a single view that can be accessed from anywhere. Relying on a half-dozen legacy applications to access data not present in Salesforce defeats the purpose.
Luckily, Salesforce has recently unveiled a solution to the problem: Salesforce Lightning Connect. This new feature adds the ability to view data from OData-enabled data sources directly from a Salesforce environment. With Lightning Connect, there’s no need to go hunting for your data—it’s all right there.
Even if your data source is not OData-enabled by default, you can access it through Lightning Connect with the help of Progress® DataDirect Cloud®.
DataDirect Cloud provides data connectivity to cloud, legacy systems and enterprise data using a standardized REST-based API, and then serves that data up through a single OData endpoint. Today, we support OData version 2 for read-only operations such as fetching data and metadata. This means you can easily build applications on the Salesforce1 and Force.com platforms that reach for data outside the platform, whether that data is on-premise and behind the firewall in sources like Microsoft SQL Server and Oracle, or held by SaaS applications. This data appears as an External Object within the Salesforce environment.
DataDirect Cloud makes real-time data synchronization between Salesforce1 Lightning and your database possible. Unlike ETL (Extract, Transform, Load) processes and applications like Informatica, data accessed as External Objects through Lightning Connect and DataDirect Cloud is always up-to-date.
If you have a project that requires connecting your local database or cloud database to Salesforce, include DataDirect Cloud to fully leverage the power of OData and Lightning Connect. You can sign up for a free trial of DataDirect Cloud today.
At Progress, we are always available to assist you with any of your Salesforce data connectivity needs. Reach out to us or leave me a message in the comments below.
Trusted advisor at Progress specialized in data connectivity and integration solutions ready to solve complex customer’s problems in ETL, Cloud Applications, Databases, Data Security, Mobile Applications, Software Defined Data Centers Data Orchestration, Big Data, Rapid Application Development And Modernization of Legacy Systems. Manny is also cloud network specialist available to assist companies to increase data connectivity performance, security and productivity in multi-tenancy environments, best use of provisioning of computing resources on-demand, and effective migration to cloud computing solutions.
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