This month’s Book Club feature takes a business-centric approach on the Big Data Movement. In Big Data: Understanding How Data Powers Big Business, Bill Schmarzo, takes a practical hands-on approach to understanding how big data can impact your business. He explores the value drivers and key business initiatives for your business and how you can glean further insight to better understand your customers, market, and overall processes.
This month’s complimentary chapter, The Big Data Business Opportunity, introduces the business drivers behind this big data movement; learn about new data sources available to help inform your business and most importantly, how leading organizations are leveraging this data to transform their businesses.
Get the tools and guidance you need to start leveraging big data to drive business value in this complete how-to guide.
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Megan Gouveia is a Sr. Digital Marketing Manager at Progress Software. She has spent the past 10+ years managing large-scale website initiatives to improve the overall user experience and increase lead generation. Recently, she has turned her focus to personalization and optimization, delivering data-driven custom experiences for each visitor to the website.
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