New CRM Connectors with Common API for SQL or REST

New CRM Connectors with Common API for SQL or REST

Posted on February 27, 2017 0 Comments
Connect to CRM Data

If you’re in the analytics/data management market, your prospects are now evaluating your solution on how effectively it can access CRM systems. 

What if your end-users could seamlessly connect to their CRM system from your application without coding—on your end or theirs?

Imagine if your users could harness and leverage that data to make good business decisions. Wouldn’t they be delighted if that connectivity came directly from you? Couldn’t this kind of capability boost your value proposition? Maybe extend your market to more businesses?

Our new set of CRM connectors makes it easy for you to do just that, with standard connectivity to popular CRM systems such as Salesforce, SugarCRM, Veeva CRM, Microsoft Dynamics and Oracle Sales Cloud.

New Requirements for “Connected Applications”

If you’re in the analytics and data management market, it’s important to know that competition in the CRM space is growing rapidly and you’re going to need to address a wider range of CRM solutions. Your prospects are now considering how effectively your application can access external data and integrate it into their existing systems.

According to IDC, “By 2020, organizations able to analyze all relevant data and deliver actionable information will achieve an extra $430 billion in productivity benefits over their less analytically oriented peers.” This imperative is driving new requirements for “connected applications.”

Those vendors that provide painless and effective integration with cloud CRM systems will be the ones to compete and win in this connected world.

"Partnering with Progress DataDirect enables us to better support our 1,000+ enterprise customers with hybrid connectivity to on-premise databases such as SQL Server, Oracle and DB2, and we are excited about the new suite of CRM connectors to expand our coverage of external data sources."

Harry Wong, CEO and President, CASAHL

Providing better connectivity capabilities than your competitors—that you don’t have to develop and maintain yourself—is the key to success here.

What About Building Your Own?

Building your own connectors to multiple CRMs would require a significant development effort because each non-standard API is very different with frequent release cycles. Each has a proprietary web service API across SOAP, REST or both. And some have their own query languages, such as SOQL for Salesforce, as well as their own rules for accessing data and formatting results.

Keeping CRM systems connected is a daunting and time-consuming effort. That’s why it makes good business sense to partner with a vendor-agnostic software vendor that provides standard connectors.

Simple, Secure Access to CRM Data

Our new CRM connectors are part of Progress DataDirect Hybrid Data Pipeline, a data access service that provides simple, secure access to cloud and on-premises data sources for hybrid cloud applications. Hybrid Data Pipeline can be self-hosted in any cloud or ground. With the Hybrid Data Pipeline, you can instantly connect standalone tools to CRM data for advanced analytics capabilities.

Connect to CRM data

Our CRM connectors optimize data connectivity by pushing down operations to the SaaS CRM APIs, as well as supporting the latest versions of those APIs. This results in a flexible connectivity experience designed to work with a wide range of integration and analytics workloads.

In addition, our support for SaaS CRM with open SQL and REST connectors ensures compatibility with your customer’s existing systems and portability across CRM systems. We believe open standards are key to providing this seamless experience for your users, as well as future-proofing your application.

Painless Integration

Supporting cloud CRM systems via Hybrid Data Pipeline makes integration as effective and painless as possible for your customers so they can harness and leverage all that data to make good business decisions. So go ahead and empower your customers to thrive in the digital world—they’ll thank you for that.

Ready to try our new CRM connectors? Click the button below to find connectors for Salesforce, SugarCRM, Veeva CRM, Microsoft Dynamics and Oracle Sales Cloud:

Try Now

Sumit Sakar

Sumit Sarkar

Technology researcher, thought leader and speaker working to enable enterprises to rapidly adopt new technologies that are adaptive, connected and cognitive. Sumit has been working in the data access infrastructure field for over 10 years servicing web/mobile developers, data engineers and data scientists. His primary areas of focus include cross platform app development, serverless architectures, and hybrid enterprise data management that supports open standards such as ODBC, JDBC, ADO.NET, GraphQL, OData/REST. He has presented dozens of technology sessions at conferences such as Dreamforce, Oracle OpenWorld, Strata Hadoop World, API World, Microstrategy World, MongoDB World, etc.


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