There's a lot of apps out there already.
Consumers are hungry for the latest and greatest thing, and often that can translate into anything that makes their lives easier. Instead of adding new products to your lineup, consider how a mobile app might give new value to your existing success stories.
Your business is starting to think about the evolution of technology and how you can support existing goals with a mobile app strategy. Often this means looking toward what new things you could be doing, when the best approach is to consider how your existing innovations can be supported.
Mark Bonchek of the Harvard Business Review supports this suggestion by recommending you build on your current product offering: “Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.” Loosely translated, Bonchek is suggesting that instead of inventing a new wheel, you get mileage from the existing ones -- use your mobile app strategy to encourage consumers to reconsider your products and services in new ways.
Bonchek discusses three details that your organization must evaluate prior to moving forward:
Above all else, the goal of your organization has to remain to serve your audience well. To accomplish this, heed the advice of Beth Comstock, the Chief Marketing Officer of GE, in the same HBR article, who advises adopting the strategy of “mindshare before market share.” This mantra reminds us that any new project is a journey and that having a great idea isn’t enough: you want it to be able to turn someone from “disinterested to enthusiastic.”
When you’ve got your game plan ready to go, begin development of your mobile app using Progress® Pacific™. Using this high-productivity, cloud application development platform, you will be ready to deliver powerful, data-driven mobile apps faster.
An experienced content and social media marketing professional, Michelle writes frequently about the practical applications of information technology.
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