Create and deliver personalized experiences across digital properties at scale
Build engaging websites with intuitive web content management
Leverage a complete UI toolbox for web, mobile and desktop development
Build, protect and deploy apps across any platform and mobile device
Build mobile apps for iOS, Android and Windows Phone
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Automate UI, load and performance testing for web, desktop and mobile
Host, deploy and scale Node.js, Java and .NET Core apps on premise or in the cloud
Optimize data integration with high-performance connectivity
Automate decision processes with a no-code business rules engine
Globally scale websites with innovative content management and infrastructure approaches
Content-focused web and mobile solution for empowering marketers
Faster, tailored mobile experiences for any device and data source
UX and app modernization to powerfully navigate today's digital landscape
Fuel agility with ever-ready applications, built in the cloud
There's a lot of apps out there already.
Consumers are hungry for the latest and greatest thing, and often that can translate into anything that makes their lives easier. Instead of adding new products to your lineup, consider how a mobile app might give new value to your existing success stories.
Your business is starting to think about the evolution of technology and how you can support existing goals with a mobile app strategy. Often this means looking toward what new things you could be doing, when the best approach is to consider how your existing innovations can be supported.
Mark Bonchek of the Harvard Business Review supports this suggestion by recommending you build on your current product offering: “Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.” Loosely translated, Bonchek is suggesting that instead of inventing a new wheel, you get mileage from the existing ones -- use your mobile app strategy to encourage consumers to reconsider your products and services in new ways.
Bonchek discusses three details that your organization must evaluate prior to moving forward:
Above all else, the goal of your organization has to remain to serve your audience well. To accomplish this, heed the advice of Beth Comstock, the Chief Marketing Officer of GE, in the same HBR article, who advises adopting the strategy of “mindshare before market share.” This mantra reminds us that any new project is a journey and that having a great idea isn’t enough: you want it to be able to turn someone from “disinterested to enthusiastic.”
When you’ve got your game plan ready to go, begin development of your mobile app using Progress® Pacific™. Using this high-productivity, cloud application development platform, you will be ready to deliver powerful, data-driven mobile apps faster.
An experienced content and social media marketing professional, Michelle writes frequently about the practical applications of information technology.
Copyright © 2016, Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks or appropriate markings.