Create and deliver personalized experiences across digital properties at scale
Build engaging websites with intuitive web content management
Leverage a complete UI toolbox for web, mobile and desktop development
Build, protect and deploy apps across any platform and mobile device
Build mobile apps for iOS, Android and Windows Phone
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Automate UI, load and performance testing for web, desktop and mobile
Host, deploy and scale Node.js, Java and .NET Core apps on premise or in the cloud
Optimize data integration with high-performance connectivity
Automate decision processes with a no-code business rules engine
Globally scale websites with innovative content management and infrastructure approaches
Content-focused web and mobile solution for empowering marketers
Faster, tailored mobile experiences for any device and data source
UX and app modernization to powerfully navigate today's digital landscape
Fuel agility with ever-ready applications, built in the cloud
What can the incredible success of Pokémon Go teach us about digital business? It pays to combine innovation with safety and the right technology partnership.
Don’t laugh at those giddy folks wandering the streets playing Pokémon Go. Rather than seeing them as silly gamers taking part in a fad, view them as beacons of opportunity. Together they are engaged consumers thirsty for technology that fuses their need for low-risk experiential entertainment, with technology they own and a fantasy game they love. That confluence can likewise be your roadmap to success.
Stripped to its bare elements, there’s nothing earth shattering about the Pokémon Go. That’s the beauty. This is not a breakthrough in VR technology, and yet it does break boundaries—never has a mobile game caused so much interaction with the real world, or spawned such creative marketing.
The genius lies in how the application takes available technologies and weaves them together in an inventive way, while adding a new social dimension. While gamers often play in isolation or in virtual groups, Pokémon Go transcends these conventions expanding into an entirely new real-world community construct leveraging fantastic geo-location. Stuck inside for so long, the outside world beckoned, and Pokémon Go was there to answer.
From an application perspective, it combined a popular fantasy game with a good UI, inventive geo-targeting courtesy of Google, mobile technology and omnipresent smartphones. It comprises a powerful mix of past nostalgia, present hardware and a futuristic dose of augmented reality that reaches virtually all consumers. Zero barrier to entry was a huge plus to fuel the craze.
The wild success of this game has more than doubled the market value of Nintendo, adding over $21 billion. The moment McDonalds Japan announced they’d have Pokemon Happy Meals, their stock jumped 23%—and the game isn’t even out in Japan. While it can be difficult to predict the twists and turns in the world of app dev, it pays to be ready with the right technology and the right partnerships. Hitting a home run like this can have serious financial results.
So how do businesses extract learning from this phenomenon and apply those to transform their own fortunes?
From the board room to the home office, those tasked with development need to stay on the lookout for their next opportunity. Overnight success is rarely achieved in a day. It is the hard-fought result of innovative thinking, planning, a fantastic technology foundation and a little bit of luck. Best to put your fortunes in the hands of the right technology partner. Lady luck can be fickle.
Paulette Stout is the Content Manager, Corporate Communications at Progress, leading the crafting, strategy and refinement of marketing content for all Progress channels. An all-around fabulous marketing veteran of corporate and nonprofit sectors, Paulette is an enthusiastic champion of the written word, and has a strong background in marketing writing, strategy and communications, and was also an award-winning media buyer-planner for top brands.
Copyright © 2016, Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks or appropriate markings.