Ecommerce Wish List

Ecommerce Wish List

March 01, 2013 0 Comments

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Would you like customers to save products in a wish list so they can review them later? How about sharing a wish list with friends and family to encourage gift giving? Sitefinity Ecommerce now has a wish list feature that is especially useful for customers who spend a lot of time comparing, researching and reading about products prior to purchase or just aren't quite ready to make that purchase. Merchants offering wish lists not only increase return visits, but also sale conversions at a later time simply by having this feature available for shoppers

To add a product to your wish list, customers must register with the online store or log in. New wish list registrations default to private, but can be made public and then shared via social sharing sites. They can also be emailed to a friend. Once registered, customers can return to the store at any time to see their wish list.

For Merchants –
Enabling the wish list gives your shoppers more flexibility and makes customers more likely to return to purchase additional items.  Also, by promoting social sharing, your site will get additional exposure thereby increasing visitors and possible conversions.  Click here to learn about configuring the wish list for your store.

For Developers –
You can subscribe to OnProductInWishlistPurchased and OnProductAddedToWishList events and run your own custom logic if desired (like sending emails etc). Click here to read about the API for the wish list.

The wish list in Sitefinity is an easy way to boost return visits, customer loyalty, and site exposure. I hope you give it a try.



The Progress Team

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