Digital Experience

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Static Pages vs. Content Modules in Progress Sitefinity CMS: Scaling Content with Structure and GenAI
April 14, 2026
As content volume grows, the way it is structured begins to directly affect speed, cost and operational efficiency. This is where content modules move from being a technical option to becoming a strategic advantage.
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28 Colleges and One Beautiful Registration Website
To thrive in today’s digital world, you need to move past inflexible legacy systems. A modern and intuitive framework yields big benefits for Michigan colleges.
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
Social Media Mediums and You Part 1—The Standard Platforms
Social Media is nothing new, but different social media networks, how they operate and who’s using them is in constant flux. What’s popular today may not be tomorrow, and who you’re talking to may change quickly. Every network isn’t for every business, and it’s important to use your resources wisely; ...
Rebecca Murison September 09, 2016
Marketing Lessons from the Appalachian Trail
Don’t Leap to Conclusions from Your Data When I hike alone, I carry a satellite beacon as well as my cell phone in case of emergency. It also lets friends and family follow my progress via social media. The image below is part of a tracking report from my hike ...
Peter Kimpton September 08, 2016

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