Sitefinity 12.2 supports webhooks that trigger on specific events. In the long run, this means various integrations with microservices outside of Sitefinity for separation-of-concerns-driven scalability and modularity.
Sitefinity CMS is a stable, powerful, and easy to use CMS. It just works! For you, the developer, this may be one of the reasons why you might have never considered upgrading. The most recent releases pack multiple enhancements that might tip the scales.
When your brand is top of mind for consumers, half of the purchase process is already done. This blog covers six steps in building your brand awareness.