Pierre Azzam

Pierre Azzam is the Founder and CEO of Belong with more than four decades of experience across martech, marcom and customer experience. Through Belong, he advises government, publicly listed and private-sector organizations throughout the MENA region on digital transformation, customer engagement and experience-led initiatives that drive business growth in the long run. Prior to Belong, Pierre spent 27 years with IMPACT BBDO Group MENA, elevating the network to one of the region's leading communications groups. He has served on numerous regional and global boards and executive committees, contributing to the advancement of the marketing communications industry across MENA.