Libby Bagley is a Senior Marketing Specialist focused on B2B technology across the UK and EMEA. She works closely with sales and partners to deliver campaigns, events, and competitive programs that drive demand, pipeline and measurable results.
Accounting firms are under pressure from every angle. Talent shortages, rising client expectations, regulatory scrutiny and increasing cybersecurity threats are forcing firms to rethink how they operate. At the same time, clients are asking for more—more insight, more advice and more proactive engagement.
AI is no longer an experiment happening at the edge of the enterprise. It is rapidly becoming embedded in core business workflows—analyzing data, accelerating decisions and reshaping how organizations operate. But as AI moves closer to mission‑critical systems, one truth becomes impossible to ignore: