Georgi Balinov

Principal UX Designer (AI)

Progress Software

Georgi has more than 20 years of experience designing digital products, design systems, and user experiences across SaaS, AI, enterprise software, and consumer platforms. He specializes in transforming complex ideas into scalable, user-centered solutions, helping organizations move from ambiguity to validated product direction. Throughout his career, Georgi has led product design initiatives, built and scaled design teams, and delivered hundreds of projects ranging from early-stage concepts to mature enterprise products. Today, his work focuses on AI-native product development, agent experiences, design engineering, and the integration of AI into modern design and product workflows. He is also an educator, mentor, and community builder, having trained hundreds of designers and co-founded Bulgaria's largest Figma-focused design community.

Areas of expertise: Artificial Intelligence (AI) in Product Design and Development, Agent UX, User Experience (UX) Design, Product Design, Design Systems, Design Engineering, Human-AI Interaction, Prototyping and Validation, Design Operations, Product Discovery, Cross-Functional Collaboration, Design Leadership, and AI-Assisted Design Workflows.

Georgi is balancing between keeping up with advancements in AI and being a dedicated husband and father of two girls. He is an active person who enjoys sports and personal wellbeing.

Articles by the Author

Designing on the Canvas, with Agents
This article argues that the biggest shift in AI design tools isn't better mockup generation—it's the emergence of agents that work directly on the design canvas, much like coding agents now operate inside code repositories. It maps the leading agentic design tools by where their agents live (canvas-native versus code-native) and contends that the most important strategic decision isn't which tool has the best AI, but where a team's source of truth resides: the design file, the codebase or the running product. Ultimately, the piece concludes that a well-structured design system has become the foundation of effective AI-assisted design, making workflow architecture—not flashy features—the key factor in choosing the right tool.
Georgi Balinov August 11, 2026
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