Technology is one of the leading enablers for innovative companies. Implementing new technology can unlock new opportunities that may have been previously unavailable.
Technology is a driving force in today’s business world. Whether enterprises are building new websites, leveraging data to fine-tune product development or designing applications that empower operations, new technology is at the heart of innovation.
According to a study conducted by Tech Pro Research, 67% of business leaders cite new and better technology as a top enabler that allows them to become more innovative. Conversely, companies that lag behind the curve often put the blame on antiquated tools, with 41% of executives listing outdated technology as the root cause of the problem.
That being said, implementing new tools or solutions isn’t always an easy answer either. Many companies have systems they have been using for years. Even if they are outdated and don’t meet the necessary requirements, replacing them can be disruptive. Still, making the technological leap is often worth it.
Aspire Financial Services, a leading national service provider of smart retirement solutions, was one of the many companies held back by outdated solutions.
The enterprise’s corporate website and customer portal were originally designed using WordPress. However, scalability issues became apparent over time. Aspire had nearly a dozen separate websites and managing them all through WordPress was difficult. Beyond the management woes, the WordPress platform also limited the customer experience that Aspire could create.
Rather than being held hostage by the antiquated site, Aspire opted to ditch it and start anew. The new website would be developed from the ground up with the company’s brand strategy in mind. Aspire wanted a modern, innovative website, complete with cutting-edge features such as parallax scrolling.
Aspire also wanted to build and integrate MVC widgets, which would allow the development team to create and implement custom functionality with ease.
After consulting digital agency Bayshore Solutions, Aspire opted to use Sitefinity CMS and Kendo UI to power its new digital presence.
With Sitefinity CMS and Kendo UI, Aspire was able to offer new tools to customers, improve the buying journey and deploy a customer portal that allowed the enterprise to publish content specifically for subscribers. Additionally, managing the website and keeping it updated is much easier now.
Aspire’s new digital empire garnered results immediately. Within the first month of the website launch, the company saw:
The results continued to pile in, even months after the relaunch. Further down the line, the company experienced:
The new website has garnered critical industry acclaim, receiving awards for design and creative excellence from organizations such as the Tampa AAF and the American Business Awards. Of course, customers have been very receptive of the new feature-rich, easy-to-use website as well.
Shedding legacy systems and embracing the latest technology allows companies to capitalize on new opportunities. By leveraging a new CMS, Aspire was able to turn a problematic property into one of the company’s biggest assets. The new Sitefinity framework will continue to play an important role in Aspire’s future digital strategies as well.
Barrett Coakley is the Senior Manager, Products Marketing for the Progress Sitefinity Content Management System (CMS) and the Sitefinity DEC, a digital marketing analytics platform. Mr. Coakley has worked in various marketing positions for both startup and large technology organizations for over 20 years.
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