Today marks the tenth annual Global Accessibility Awareness Day, and as noted by the Global Accessibility Awareness Day Group (GAAD) it’s a day, "…to get everyone talking, thinking and learning about digital access and inclusion, and the more than one billion people with disabilities/impairments."
Earlier in my career, I was fortunate enough to spend several years in Japan. I got to know an extraordinary man—Mitsuhiro Iwamoto—who is blind. I marveled at his skill in navigating Tokyo’s swarming streets and intricate mass transit system. In 2019, Mitsuhiro made headlines as the first blind sailor to complete an 8,700-mile (14,000 km) non-stop Pacific crossing. To get in shape for the trip, he became a triathlete.
Mitsuhiro Iwamoto doesn’t let his eyesight get in the way of realizing his dreams. As digital technologists and creators, it’s imperative that we keep digital access and inclusion in mind so people like Mitsuhiro can reach as high as they wish, whether they are customers or employees.
The ethics of digital accessibility for people like my friend Mitsuhiro are crystal clear. But beyond the simple human decency involved, there are solid business reasons why accessibility should be part of your application strategy:
There are many more.
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While I’m not an accessibility expert, I want to share my thoughts about accessibility from a conceptual perspective. I’ll introduce the concept of holistic accessibility and relate to broader concepts of empathetic design and digital ethics, and how that can play a part in your corporate social responsibility (CSR) and environmental, social and governance (ESG) initiatives.
For the purposes of accessibility support, there are four overarching disability types—hearing, sight, motor and cognitive. Each type includes a multitude of conditions and cause different challenges when interacting with the web or applications. Most of these practices are not about the underlying technology we use but about how we design our software. This means that everyone involved in the development process can contribute to better accessibility. Here is a short overview of some best practices.
The best way to help these users is to avoid relying only on sound to convey critical information. Instead, add another media in parallel for support, such as subtitles with full captions for videos, transcripts for audio. Subtitles and transcripts should be full and not miss critical lines. For both video and audio, make sure background noise is minimized.
The primary way to accommodate for low vision is to have a readable interface. UI elements need to be big and clear. High contrast between elements and colors in the UI will also help people with low vision. Blind people use screen readers. These applications parse the code and describe it to the user using natural language, calling for careful, thoughtful coding.
Fast and/or repetitive actions, actions that require holding a button, actions with time limits—all of these are challenging for people with motor disabilities. In the case of websites, the general rule is that you need to design a website so a user would be able to conveniently use it both with a keyboard only and with a mouse only.
Simplicity is key. Make scenarios simple and interfaces simple and free of clutter. Use simple language, and clear instructions with concise information. Avoid time limits that can put unnecessary pressure on the user.
There are many more considerations—from colorblindness to sensory overload. An excellent, in-depth guide to accessibility for designers is the Accessibility Guidebook for Web Development.
Given the scope of accessibility both inside and outside organizations, it’s clear that they need to take a comprehensive or holistic approach, but how does that relate to corporate social responsibility (CSR) and environmental, social and corporate governance (ESG) initiatives?
They sound similar, but CSR is about providing accountability within your organization while ESG aims to collect and measure metrics relevant to your business objectives and stakeholders.
Meanwhile, diversity, equity and inclusion (DEI) initiatives are multifaceted and link to both. Digital accessibility is an important part of the DEI discussion at it relates to accessing resources that can put people on a more level playing field.
All these efforts are not only good for people but good for the business, as we discussed above in The Accessibility Imperative. And again, it’s just the right thing to do. That brings us to digital ethics and empathy, which expands the notion of accessibility to a more holistic and sustainable business approach.
While “ethical AI” is in the news based on the potential societal impact that could be introduced by deliberate or non-deliberate ill-intent, if one were to take a broader view of digital ethics/empathy, it’s interesting to consider the scope. Holistic accessibility is a key part of ethical design, meaning that in addition to delivering experiences that exceed the needs of the user from a functional perspective, it’s necessary also to understand human-centered design and the need for accessibility to assist users with special needs. Its components include:
For organizations and designers, Accessibility Day should be every day. Accessibility is part of good application craftsmanship and good corporate practices relating to CSR, ESG, DEI, digital ethics and empathy.
Mark Troester is the Vice President of Strategy at Progress. He guides the strategic go-to-market efforts for the Progress cognitive-first strategy. Mark has extensive experience in bringing application development and big data products to market. Previously, he led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before these positions, Mark worked as a developer and developer manager for start-ups and enterprises alike. You can find him on LinkedIn or @mtroester on Twitter.
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