There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast?
There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire.
Download our extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.
The Digital Marketing Maturity Evaluation Guide helps organizations measure where they are on the path from a single silo of automation, to a complete and integrated platform. This eight-stage model enables organizations to rate their usage of digital marketing technology using yes/no questions and a simple point system. Questions are targeted toward marketers familiar with the systems, data and processes that drive digital marketing. Their final score will enable them to see if they are beginner, intermediate or advanced digital marketers.
The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.
Important survey findings include:
Download the whitepaper, “Digital Marketing Maturity: The Results Are In” to see how you compare with other digital marketing groups and identify areas you can improve.
Did you know?
To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead.
The Digital Transformation Kit contains:
Download the Digital Transformation Kit today.
The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences.
However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. Download this ebook to learn about:
• Five ways to further personalize the customer experience
• Strategies for delivering more engaging customer experiences
• Tools that can help businesses own the customer journey
When it comes to engaging your customers, every moment matters. Build a better customer experience to capitalize on every opportunity.
In today’s digital business landscape, data is fragmented and scattered across various systems. Pulling all this data together is a significant challenge, and with businesses constantly implementing new data sources, cloud environments and other systems, integration complexities are multiplying quickly.
Enterprises have traditionally resorted to APIs to solve the point-to-point integration problems, but data scientists and data engineers have lost access to the raw tabular data and thus to analytics/BI. Data connectivity drivers (such as ODBC and JDBC connectors) effectively act as data APIs, enabling businesses to solve this unique challenge of exposing data for BI tools such as Tableau, Power BI, Qlik, Cognos, etc.To learn more, check out this research paper from GigaOm.
With Progress® OpenEdge® and Progress Application Server (PAS) for OpenEdge, Infor is able to rapidly develop and evolve a modern application that scales and extends across any channel on a secure and trusted code base for wholesale and manufacturing customers.