Enterprise applications are growing in volume, velocity and variety creating complexity for users despite increasing expectations for simpler, streamlined experiences. They’re often cumbersome, difficult to use and so laden with features that an average user doesn’t want to engage with these complex apps unless absolutely necessary.
Many businesses tried to solve the problem with web portals and mobile apps to enable productivity. But many mobile apps are too feature rich, making them almost as unwieldy and hard to use as the desktop apps they were meant to replace. The result is that users simply abandon the apps.