Sitefinity Insight

By connecting your Sitefinity CMS instance to the Sitefinity Insight, you empower your marketing and sales teams to track user behavior on your site, visualize data in meaningful reports, and profile your audience to create impactful content and succeed in your company’s business and marketing goals.

For more information, see Sitefinity Insight.

In case you are working in multisite environment, you can choose to track the sites within your Sitefinity CMS instance together or in dedicated data centers. You can also track sub-domains of sites. For more information, see Connect to Sitefinity Insight.

NOTE: With Sitefinity Insight, you have the option to store your data on different deployments. You can choose between servers hosted in the United States or in the Netherlands in the European Union (EU). For more information, see Sitefinity Insight deployment options.

Enhance content personalization in Sitefinity CMS

In addition to tracking user behavior and interactions, the Sitefinity Insight connector enhances content personalization in Sitefinity CMS by enabling you to serve personalized content in Sitefinity CMS to contacts representing, or associated to, a certain persona or that are part of a certain campaign you created in Sitefinity Insight.

NOTE: In multisite environment, you collect and analyze data from different Sitefinity CMS sites in different data centers in Sitefinity Insight. Thus, Sitefinity CMS personalization data is also leveraged in the data centers, to which the respective sites are associated.

For more information, see Personalization by persona in Sitefinity

To enable or disable these features, navigate to Administration » Connector for Sitefinity Insight and open the Feature settings tab page. By default, the features are enabled.

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Connect to Sitefinity Insight

You connect each Sitefinity CMS instance separately and to a specific data center. Each data center can represent more than one data source.

Collect data through the connector

Collect and send data to Sitefinity Insight about contact interactions in the form of sentences, additional metadata, and subject mappings.

Track and send form data to Insight

Track campaign landing pages and online forms completion and thus pass Sitefinity CMS forms data to Sitefinity Insight to enrich contact profiles.

Extend the tracking capabilities of the connector

Track custom Sitefinity CMS events in addition to the ones handled by the built-in event handlers. Create new event handlers or override existing ones.

Disable data collection from specific environments or instances

Disable data tracking and collection from environments to discard traffic but keep DEC configuration options active. Set DEC connector to work in read-only mode.

Content recommender

Using content recommendation, you optimize your visitors’ journeys towards a precalculated conversion path.

Want to learn more?

Enhance your Sitefinity skills by enrolling in free training sessions. Become Sitefinity certified through Progress Education Community to strengthen your professional credentials.

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