By connecting your Sitefinity CMS instance to the Sitefinity Insight, you empower your marketing and sales teams to track user behavior on your site, visualize data in meaningful reports, and profile your audience to create impactful content and succeed in your company’s business and marketing goals.
For more information, see Sitefinity Insight.
In case you are working in multisite environment, you can choose to track the sites within your Sitefinity CMS instance together or in dedicated data centers. You can also track sub-domains of sites. For more information, see Connect to Sitefinity Insight.
NOTE: With Sitefinity Insight, you have the option to store your data on different deployments. You can choose between servers hosted in the United States or in the Netherlands in the European Union (EU). For more information, see Sitefinity Insight deployment options.
Enhance content personalization in Sitefinity CMS
In addition to tracking user behavior and interactions, the Sitefinity Insight connector enhances content personalization in Sitefinity CMS by enabling you to serve personalized content in Sitefinity CMS to contacts representing, or associated to, a certain persona or that are part of a certain campaign you created in Sitefinity Insight.
NOTE: In multisite environment, you collect and analyze data from different Sitefinity CMS sites in different data centers in Sitefinity Insight. Thus, Sitefinity CMS personalization data is also leveraged in the data centers, to which the respective sites are associated.
For more information, see Personalization by persona in Sitefinity
To enable or disable these features, navigate to Administration » Connector for Sitefinity Insight and open the Feature settings tab page. By default, the features are enabled.