Start using DEC in few basic steps
Check out the following DEC guides
Track and measure attribution of touchpoints. Identify touchpoints with highest impact on conversions. Define campaigns to increase conversion rates.
Deliver tailored experiences to visitors, both anonymous and existing customers. Get insights on personalized versions by segment and conversion.
Experiment with page variations to validate content or design changes. Set up goals and measure completion rates.
Define user segments based on behavioral, demographic, and personal characteristics. Target segments with relevant content in the right context.
Analyze user journey data and identify patterns and opportunities to optimize conversions.
Capture user data, generate leads and enrich profiles by using Sitefinity CMS forms and DEC.
Connect Sitefinity CMS to DEC and enable tracking on your sites. Configure data centers and data sources.
Invite users, manage user access and administration rights to data centers.