A/B test full report

The A/B test full report displays details about the two issues that were tested.

You can see the numeric values of the following metrics for each issue:

  • Delivered
  • Opened
  • Clicked
  • Unsubscribed
  • Opened in the first 48 hrs

Under What was tested? the system displays what you have entered when you created the A/B test. You can Edit it.

Under Conclusion, you can write a short analysis of the test.

The following screenshot displays the detailed report for the A/B test of two issues:

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