Gary Bowden, ICT Team Leader at TAFE SA, was one of the figureheads of this project, and chose to use the latest version of Progress® Sitefinity® to revamp the website. TAFE SA has been using every version of Sitefinity to manage its website for a little over a decade. So, the first thing to cross off their list was to upgrade to the latest version. The staff appreciates how easy-to-use the platform is, especially when it comes to updating content, and wanted to continue using it. By leveraging this trait of Sitefinity, the ICT team make tweaks here and there to improve the student experience.
Once the upgrade to Sitefinity occurred, the ICT team was eager to implement an enhanced customized student enrollment platform. With the existing primary goal of the site being to provide users with all the information, they need to decide to enroll as new students, the redesign focused on ensuring the user journey was uncomplicated. While this component of the refresh is focused on prospective students, the staff wanted to start capturing the customer journey to gain even more insight to improve the student experience ongoing.
“The refresh of the TAFE SA website focused on a modern design that delivered an enhanced user experience,” Bowden said. “Most websites focus on what they are offering rather than putting themselves in the mindset of their customers. TAFE SA approached the redesign by putting the student at the heart of all changes.”