Speaking to the results of the implementation, Stephanie Ludwig, Small Grower Business Lead, Digital Manager, Osborne Quality Seeds, shared, “The transition to SmarterCommerce and Sitefinity resulted in dramatic improvements in customer website traffic, time on site, and Ecommerce-driven revenue. We saw an 800% increase in Cyber Monday sales and a 300% increase in organic search as compared with pre-SmarterCommerce and Sitefinity operations.”
Next up Osborne is focused on aggressive market share growth through a combination of improved organic and paid search coupled with enhanced digital marketing promotional efforts leveraging Sitefinity’s SEO optimization capabilities and SmarterCommerce’s advanced marketing and promotions functionality. In addition, Osborne plans to leverage SmarterCommerce product recommendations capabilities powered by machine learning across the digital property to increase average order value and sales conversion rates.
About Osborne Quality Seeds
Osborne Quality Seeds is an independent family-owned seed dealer located in the Skagit Valley of Washington State, specializing in innovative varieties and excellent customer service for over 35 years. Osborne’s seed selection includes vegetable, flower, herb, and cover crop seeds, including both hybrid and open-pollinated varieties, available as certified organic, untreated, treated, and pelleted. We supply growers of all sizes throughout the United States and Canada with high-quality seed. For more information, visit www.osborneseed.com
SmarterCommerce is a leading unified commerce solution provider with robust business process capabilities for Ecommerce, Payment Processing, Retail Point of Sale (POS), Call Center and Sales Tax Processing enabling organizations to seamlessly engage with their customers across digital and physical sales channels. SmarterCommerce has established itself as the global leader in unified commerce solutions for the Oracle ERP marketplace with solutions to address all aspects of an organization’s digital presence. Together with Sitefinity DX, SmarterCommerce offers an enterprise class Ecommerce platform to address the most challenging multi-channel web content and commerce requirements with advanced functionality for personalization, multi-language, currency, brand support as well as AI and ML-powered search and product recommendations.