ORNL Federal Credit Union was founded in 1948 in Oak Ridge, TN and over the last 70 plus years, the not-for-profit, member-owned financial cooperative expanded into 19 counties across Central East Tennessee and was serving 180,000 members. Their focus has always been providing communities with accounts and financial tools to save money and spend less in efficient ways, and part of doing that was adapting to changing consumer preferences and expectations. This meant providing a streamlined mobile web experience that was consistent and easy to navigate and serving relevant content based on members’ behavior on the site.
On a mission to update its website, Tom Wright, Senior Vice President and Chief Marketing Officer at ORNL FCU and the marketing team tapped Progress® Sitefinity® DX.
“We are as passionate about issues, ideas and helping organizations in our community thrive as we are about helping our own members,” said Wright. “We understand that the only way we truly thrive, as individuals, as neighborhoods, and as communities, is together.”