SilverTech and NSP focused on several key areas for the new site, including optimizing site search through enhanced sitemap, search and navigation capabilities.
But the biggest highlights revolved around the tight integration between Sitefinity and third-party data sources and apps. For example, the “MyAccount” section of the site taps into a utility-specific account management platform.
The homepage features a new interactive display called “Today’s Power,” which shows customers personalized view highlighting where their energy is coming from. Sitefinity pulls this data from various sources in real time and creates a visualized view of them. With NSP moving toward renewable energy, this graphic highlights NSP’s commitment in an engaging way.
The new site has been live for less than a year, and it has already had a large impact, achieving:
· 42% increase in new users
· 12% increase in organic traffic
· 52% decrease in bounce rate
· 91% increase in page views of the MyAccount portal section of site
Moving forward, continuing to evolve their digital transformation is a key priority, including implementing chatbots and continuing to personalize content based on visitor data.