Launched in 2018, the new State Electric ecommerce experience was an instant success, winning industry acclaim at the Affiliated Distributors (AD) Summit the same year. Sitefinity enabled State Electric to drive major improvements to both frontend and backend of operations.
Sitefinity plays a critical role in the order portal’s workflows. Because it was so easy to integrate the scanner system used for order management with Sitefinity, State Electric is able to reduce the number of errors and streamline the order management process.
Additionally, Sitefinity made the management of the website and ecommerce experience much easier. The digital marketing team is able to quickly build landing pages, facilitating an agile marketing approach.
The new ecommerce experience is driving much more user engagement, including:
· New user registration (up 25% year over year)
· Organic traffic (up 43.48% year over year)
· Conversion rates (up 120% year over year)
· Sessions with search (up 43.72% year over year)
· Revenue generated from site search (up 244.79% year over year)
For State Electric, ecommerce has evolved tremendously, going from a basic, internally developed website in the 1990s to an award-winning, multichannel experience today.
State Electric’s next digital transformation goal is to deliver personalized content to its multiple personas with the analytics and content personalization capabilities from Sitefinity Insight.