As a long time Progress® Sitefinity® customer, MasterControl’s digital experience team knew the product offered vast flexibility to extend, integrate and localize, allowing marketers to work with standardized templates as well as publish in the language and on the page of their choice.
The team restructured every page to accommodate a variety of widgets meant to simplify content management without sacrificing control. “We were really only using the content block piece of things,” Lynch said. “Moving to a widgetized structure gave us exponentially more ways to create pages.” Using widgets, the team could empower users to create pages without needing HTML or CSS training.
The site’s new English content was localized and translated via a Smartling integration, and all 3,000 pages were cascaded across seven international sites, all centrally managed through Sitefinity.
The team integrated Sitefinity with its marketing automation tool, Pardot, to track lead information all the way from first touch to last touch, streamlining and enhancing lead scoring. It further integrated Sitefinity with other solutions, including Uberflip, Influitive, Mouseflow and Evergage to manage, measure and optimize its marketing funnel.
Meanwhile, the team used Sitefinity to develop a customer-facing site, which included a deep API integration with Salesforce. The integration authenticates customers and gives them permissions to access specific release notes, frequently asked questions, product downloads and more.