Legal & General America’s new website launch had an incredibly positive influence on the company.
Legal & General America found that increased users were coming to the site, thanks in part to the new architecture of the site and implementation of a keyword strategy. In fact, in comparison to the previous website, Legal & General America saw a 34% increase in keywords that appeared on search engines. With even more eyes on the Legal & General America site, another crucial statistic started to grow as well. Conversion rates for sales jumped nearly 27% year over year after redoing the website using Sitefinity.
With their new sets of web tools and new digital marketing capabilities from their website now widely available, Burton and Morris are unquestionably proud of these results.
“I feel like every day we find a new tool, or we have a new set of data we want to integrate. Every time we want to do a new integration, it’s so easy to do it,” said Morris. “Sitefinity takes all the headaches away that we used to have.”
Digital transformation is the catalyst behind Legal & General America’s mission to deliver meangingful experiences for customers and partners. presents its current, more modern-focused strategy. It is now the driving force for how the company operates. However, and most importantly, it enables Legal & General America to better serve its 1.5 million customers and continue to protect more families and businesses across the country.
About Legal & General America
Legal & General America is part of the worldwide Legal & General Group. Legal & General America’s insurance products are sold in all 50 states, including D.C. through its companies, Banner Life Insurance Company and William Penn Life Insurance Company of New York. If you want more information, please visit: www.lgamerica.com
Americaneagle.com is essentially a one-stop shop offering a full range of solutions for anyone looking to succeed in their online endeavors. Americaneagle.com is a family owned privately held company with a long history of profitability and stability.If you want more information, please visit: www.Americaneagle.com