Georgia United Credit Union Increases New Website Users by 51% and Improves Member Experience with Progress Sitefinity

When Georgia United Credit Union sought to address its lack of manageability with its content management system that was leading to delayed member communications and website updates and causing efficiency challenges in the organization, it turned to SilverTech to implement Progress Sitefinity. The implementation of Sitefinity allowed for a simplified user experience, improved navigation and search experience and led to huge spikes in new users and time on page and reduced bounce rates.

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Challenge

The credit union experienced internal challenges in content manageability of the website, due to an overcomplicated customized website design that did not allow the Georgia United marketing team the flexibility or capability to make edits or additions.   

Solution

Set up the website to serve as an “online branch” of their credit union, to provide members easy access to their information and answers to their most important questions.

Result

51% increase in new users, 52% increase in the time members engage with the page, and a 14% decrease in bounce rate.
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