Sitefinity had a big impact for Lakeland. Sitefinity’s ease of use, combined with its headless capabilities, has enabled the organization to significantly improve workflow processes and operational efficiency.
“A good example is the physician directory information,”explained Matthew Shine, Lead Digital Marketing Developer, Spectrum Health Lakeland. “Before Sitefinity, physician information had to be entered four times throughout our system. Now, we pull information directly from our software, which eliminates duplication of effort and improves accuracy.”
Beyond that, the new site has seen a dramatic growth in mobile visitors, which was one of the major goals of the relaunch. While the results differ between the various microsites, 60-70% of traffic now originates from mobile.
“Sitefinity brought us to the next level,” said Megan Yore, Chief Marketing & Communications Officer, Lakeland. “Open APIs have allowed us to add so many new features for our users, and the burden to update content is being shifted from development to the stakeholders.”
With expectations for digital experiences on the rise, Lakeland is always looking for ways to improve the patient journey. Sitefinity plays a critical role in achieving this goal, enabling Lakeland to create everything from health risk assessment tools to new video modules.