Bartolini’s team worked with Progress partner Gruppo Sistema to modernize and develop the new website, and they recommended using Progress® Sitefinity™ Content Management System (CMS).
A key reason was the ability to integrate Sitefinity with Microsoft Azure, which was selected as the cloud platform because of the rapid, reliable and flexible scalability offered in self-provisioning. Through Azure dashboards, Solo Affitti can adjust computing capacity, depending on peak moments due to promotional activities or events that generate increased traffic.
"The main benefit of the union of Sitefinity and Azure lies in the ease of publishing and updating through the automatic procedures," said Bartolini. "Plus, Sitefinity is intuitive and easy to use, and enables our marketing team to update content independent of IT."
The flexibility and native scalability of Sitefinity have enabled the integration of the company’s properties catalogue, which is pulled in real time from the franchise agencies’ management software. Key developments include:
• A new search function aimed at making navigation more user friendly by pairing table research to map-based research.
• Enhancing the user experience with e-commerce functionalities such as displaying the property viewed most recently.
• The ability to see property comparisons and automatic notifications of similar properties to those searched.
• A suggestion feature that presents properties that might be of interest. Users can also create a “favorites” list with a few clicks
.Sitefinity connects the website to various other systems, including the company’s CRM, Microsoft Dynamics and the management software used by the franchise agencies. Data such as property images and content is extracted from the property management systems and uploaded to the website in real time. As customer data feeds into the Sitefinity backend, it can be used for sales and marketing enablement.
“The Sitefinity platform’s tools and services have made data management easier as it flows directly into our CRM system for analysis, segmentation and remarketing in the franchisees’ management systems,” said Francesca Cantoni, Franchising Manager, Solo Affitti.