In addition to building and launching in record time, about six weeks, Kensington created a more usable site that is garnering positive reviews, and features and functionality not previously available with its Adobe CQ5 platform, including the lending calculator.
“Our task is to make important information readily accessible to mortgage advisors to make their jobs easier,” Hammond said. “The lending calculator, for example, makes our lending criteria more accessible to brokers than ever before. This is a capability we couldn’t have easily provided under the previous platform.”
With limited internal resources, Kensington relied on external help to implement changes to the site. “The process of making changes represents a direct cost to us. The time to implement changes with Sitefinity is drastically reduced, therefore saving us a significant amount of money,” Hammond said.
The ability to easily update content and deliver a clean and uncluttered experience for customers is already proving its value as shown in a recent survey of mortgage brokers, who have a number of options when they select lending institutions for their clients and whose brand loyalty only stretches to lenders that make their lives easier.
“The survey showed that against our two major competitors with all other things being the same, 44% preferred us to 36% to our nearest competitor and 22% for the third. That proves we are doing our job in providing brokers a positive experience,” Hammond said.
Hammond notes three significant benefits Kensington has realized to date:
- Reduced time to make simple content changes
- Greater flexibility to make development changes
- The ability to be creative and implement features like the lending calculator that dramatically improves the user experience
Looking ahead, Kensington is anxious to launch its optimized mobile site and create a more personalized experience for its users.
“We are looking to triple our business in the next 12 to 18 months,” Hammond said. “With Sitefinity giving us the ability to create an optimized mobile site and the opportunity to personalize the user experience, we are confident we’ve found the platform to bring our business to the next level.”