Since 2000, applications have been developed for sales partners, for the Commerzbank sales department and for end customers. These applications have grown successively, eventually reaching their limits in terms of upgrade potential and performance. With the system reaching maturity, new requirements could only be incorporated at increasing costs and decreasing speed.
At the same time, external circumstances have also changed. A hotly contested market for service platforms has developed: In 2002, apart from ebase, over a dozen other providers crowded into this market. Established fund sales outlets sought transaction management partners (service platforms for fund sales). Platforms demonstrated their range of services and had to promise a series of new features in order to both keep existing partners and win new ones. For the three Internet applications surviving to this date, this meant implementing extensions such as comprehensive reporting, web warehousing and the option for co-branding (customization of the application).
The above scenario was accompanied by a marked downturn in the financial markets that still continues today. The overall caution of investors also prompted them to return to high-quality consultation with regard to funds transactions. The demand for more consulting has also brought with it increased demands on the systems used. Set against a background of ever tighter IT budgets, this represents an enormous challenge.
Any decision on how to proceed further was to give meaningful consideration to the investments made until now, a point that cannot be underestimated. Existing resources – such as hardware, software and employee skills – should be reusable.