AmBank Group Boosts Efficiency, Enhances Customer Experience with Progress Sitefinity Cloud CMS
Challenge
Facing challenges with an outdated CMS during a critical phase of digital transformation, AmBank Group wanted to modernize its website infrastructure and improve digital services. The existing site faced significant limitations in functionality, particularly in user interface customization and speed of updates.
Solution
AmBank chose Progress Sitefinity Cloud Enterprise CMS for its flexibility, security intelligence, scalability and lower total cost of ownership. The company consolidated and deployed four separate websites into one centralized, scalable platform using the multisite capabilities of Sitefinity CMS.
Result
- Increased Web Traffic: Traffic on the retail banking site increased 18%
- Faster Time-to-Market: The ability to create and publish new pages in a fraction of the time compared to the legacy system
- Cost Savings: AmBank estimates savings of over RM500,000 compared to other solutions
Full Story
Challenge
Facing challenges with an outdated content management system (CMS) during a critical phase of digital transformation, Malaysia's sixth-largest banking group by assets wanted to modernize its website infrastructure and improve digital services.
To achieve this the group turned to Progress® Sitefinity® Cloud Enterprise CMS. This migration involved updating and consolidating four different websites into a single centralized platform, improving operational efficiency, boosting security and delivering a superior user experience across multiple digital properties.
"AmBank’s legacy CMS had been in use for over a decade, but it had become obsolete during the pandemic. So, we faced significant limitations in site functionality, particularly in user interface customization and speed of updates," said Keith Ng, Vice President/Head of Digital Marketing & Channel Management, Group Corporate Communications & Marketing, AmBank Group.
The bank needed a more intuitive, scalable, secure and flexible solution that would allow for faster development and updates, reducing dependency on specialized personnel. Moreover, the system had to be sustainable to accommodate team changes and varying skill levels. Additionally, as a financial institution, Sitefinity Cloud’s infrastructure meets the security and data protection requirements of AmBank.
Progress Sitefinity has transformed how we manage our websites. The intuitive platform enables faster updates and greater control, allowing our team to deliver a more seamless experience for both internal stakeholders and customers. The solution has improved efficiency, reduced errors and enabled significant savings in both time and costs.
Keith Ng
Vice President/Head of Digital Marketing & Channel Management, Group Corporate Communications & Marketing at AmBank Group
Solution
AmBank selected Progress Sitefinity Cloud Enterprise CMS for its flexibility, scalability, security and lower total cost of ownership. The platform was chosen for its ability to meet business requirements effectively without the need for additional, overly complex enterprise-level solutions.
The first phase of the project involved consolidating and deploying four separate websites into one centralized platform using the multisite capabilities of Sitefinity CMS. Those capabilities help boost SEO, decrease the cost of hosting fees and enable users to more quickly launch new sites. The four sites AmBank launched include:
- ambankgroup.com: The corporate website hosting essential banking information.
- ambank.com.my: The retail banking website.
- aminvest.com: A dedicated funds management information site for both personal and institutional clients, including distributors.
- ambankbizclub.com: A microsite supporting business banking’s programmes consisting of learnings and education.
Leveraging the powerful multisite capabilities provided by Sitefinity CMS was mission critical for AmBank as it enhanced brand consistency across all their digital properties, streamlined content management by enabling the reuse of styles, pages, layouts and widgets, eliminating redundancies and freeing up valuable time for both developers and content editors to focus on other strategic initiatives.
The seamless integration of these sites was facilitated by a collaborative effort between AmBank’s internal team, Websparks (a technology partner) and Aleph Labs (handling UI/UX). This involved everything from migrating content from the legacy system to designing and implementing new templates and widgets using the drag and drop capabilities and the visual page building experience provided by Sitefinity CMS.
Result
The Sitefinity platform enabled faster and more intuitive updates, allowing stakeholders to implement changes without needing deep technical knowledge. As a result, web pages now go live faster, and stakeholders can independently manage content without reliance on IT for every update.
User feedback has been positive, particularly regarding the website's improved look and feel. Users found the websites more inviting, modern and consistent, which enhanced the overall digital experience. Additionally, internal stakeholders appreciated the platform's ability to streamline content management and improve workflow processes.
This has resulted in:
- Increased Web Traffic: Traffic on the retail banking site increased 18% as a result of the more engaging and user-friendly experience.
- Improved Lead Generation: The smoother process for lead generation and integration with other applications helped streamline operations.
- Reduced Error Pages and Complaints: A stricter process for content publication reduced the number of accidental errors and complaints related to website performance.
- Faster Time-to-Market: The ability to create and publish new pages in a fraction of the time compared to the legacy system resulted in greater agility for the marketing team.
- Cost Savings: AmBank benefited significantly in both time and money, estimating savings of over RM500,000 compared to other solutions.
- Boost in Security: Sitefinity Cloud provides unparalleled security intelligence, helping to protect AmBank’s data and resources.
"Progress Sitefinity has transformed how we manage our websites. The intuitive platform enables faster updates and greater control, allowing our team to deliver a more seamless experience for users. The solution has improved efficiency, reduced errors and enabled significant savings in both time and costs," said Ng.
"With Sitefinity,” Ng continued, “we’ve not only improved our user experience but also upskilled our team. The platform’s flexibility allows us to implement changes quickly without relying on technical experts, while the scalability and ease of use ensure we’re well-equipped for future growth and digital innovation."
With Sitefinity, we’ve not only improved our user experience but also upskilled our team. The platform’s flexibility allows us to implement changes quickly without relying on technical experts, while the scalability and ease of use ensure we’re well-equipped for future growth and digital innovation.
Keith Ng
Vice President/Head of Digital Marketing & Channel Management, Group Corporate Communications & Marketing at AmBank Group