For decades, exchanging currency has been one of the most frustrating aspects of traveling abroad. Exchanging currency can be very costly, especially if done at an airport or other popular tourist location, and it’s often a very time-consuming and confusing process as well.
Cashere, a currency exchange service, was born from this challenge. As a frequent traveler himself, Cashere co-founder Ramesh Indran wanted to make it easy for travelers to obtain local currencies, without excessive fees. Alongside co-founders Jabir Saleh and Zhou Chern Wong, Indran started conceptualizing a mobile app that would enable users to request currency from a list of local businesses.
However, the lack of development experience among the Cashere team was quickly identified as a major hurdle. Cashere initially evaluated several different mobile development platforms, including Microsoft Azure and Kumulos, but these solutions were difficult to grasp and lacked support for non-developers. Cashere needed a self-service platform that would enable the company to go to market quickly without much