Working with implementing partner, Vanguard Technology, AOM conducted a thorough review of content management systems including, WordPress and Drupal. That review led them to choose Progress® Sitefinity®.
“Sitefinity is leagues beyond the Ektron system we had been using, and also offered broader and more powerful features than WordPress, which we had used for a microsite,” said Alterio.
AOM's goal was for members to feel satisfied that they were able to find the information and resources they needed. So the implementing team built user journeys that encouraged engagement at a deeper level. To promote these behaviors, the AOM team integrated three platforms into one seamless experience. It included Single Sign-on (SSO) between the website, its Atypon online publishing platform, its iMIS association management system and its Higher Logic online community platform. This enabled an intuitive member experience across all applications.
To ensure information was being updated in real-time, as well as to reduce manual updates, community-created events in Higher Logic would automatically import into Sitefinity. Doing so provided members a condensed, yet categorically organized, view of upcoming events. Adding a large faceted and federated keyword search would allow members to quickly and accurately narrow searches to find what they needed.
Using Sitefinity personalization, the implementing team created user personas tied to AOM web content labels. This enabled AOM to deliver distinct user experiences based on membership status (non-member and member). The mobile experience got a complete overhaul as well, a dramatic improvement from AOM’s former non-responsive site. And to top it all off, AOM’s subsites were consolidated into the main website’s structure, providing a unified content experience across its main website, academic publishing platform and user community system.