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Following my presentation at Dreamforce, several shops shared their excitement about the unique analytics and data discovery enabled by DataDirect ODBC and JDBC access to SaaS. In an ideal world, self service minded analysts have always wished for direct access to LIVE data. Most of us gave up on this dream and accept that fetching live data is taboo. But, that dream is reborn with the introduction of the DataDirect Connect XE for ODBC Salesforce driver - direct real-time connectivity from standards based applications such as Spotfire to SaaS data.
I was able to complete this tutorial in 15 minutes last week waiting for my flight at Boston Logan. Tibco Spotfire versions (including Silver Publisher and Analyst) support any ODBC compliant data source, and therefore the DataDirect drivers are fully supported. Spotfire's Application Data Services is not required for this tutorial.
1. Download and install the 15 day trial of the latest 32-bit or 64-bit DataDirect Connect XE for ODBC Salesforce driver for Microsoft Windows which supports the latest Salesforce.com API versions.
2. Create an ODBC data source to Salesforce.com. Here is a great video by Jeff Leinbach to create the data source.
3. Configure Salesforce ODBC data source and click configure and go to the “SQL Engine” tab and change SQL Engine Mode to “1- Server”.
Click Edit Server Settings and click “Start” button to launch the Salesforce Service. The button label will change to “Stop” meaning the service has started.
4. Launch Tibco Spotfire 5.x
5. Add Data Tables and select "Odbc data provider"
6. Connect using your personal Salesforce.com login and view your objects and fields to construct a SQL-92 statement. Note that I used a SUBSTRING function, and INNER JOIN syntax between ACCOUNT and OPPORTUNITIES since the ODBC driver supports SQL-92.
7. Quickly build visualizations against the data and you can perform a real-time reload at anytime. I had a lot of fun with the 3D scatter plot!
The reason we all love standards based SQL access is that everyone can access the data. Other SaaS solutions provide ODBC drivers such as NetSuite, Microsoft Dynamics, Service Now, Plex Online, etc. Or for direct SQL access from Tibco Spotfire to sources such as Aprimo, Eloqua, SugarCRM, RightNow,Success Factors, Taleo, ADP. Intaact, Concur we encourage you to check out the recently announced DataDirect Cloud.
Post a blog comment or call 1-800-876-3101 to speak with a live Solutions Consultant to learn how other organizations are making progress with direct real-time SQL access to Salesforce from Tibco Spotfire.
Sumit Sarkar is a Chief Data Evangelist at Progress, with over 10 years experience working in the data connectivity field. The world's leading consultant on open data standards connectivity with cloud data, Sumit's interests include performance tuning of the data access layer for which he has developed a patent pending technology for its analysis; business intelligence and data warehousing for SaaS platforms; and data connectivity for aPaaS environments, with a focus on standards such as ODBC, JDBC, ADO.NET and ODATA. He is an IBM Certified Consultant for IBM Cognos Business Intelligence and TDWI member. He has presented sessions on data connectivity at various conferences including Dreamforce, Oracle OpenWorld, Strata Hadoop, MongoDB World and SAP Analytics and Business Objects Conference, among many others.
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