Progress Corticon Helps Pramata Speed Up Solutions for Its Customers

November 11, 2021 Digital Experience, Corticon

Progress Corticon provided Pramata with the agility it needed to quickly write and test business rules to deliver the next generation of their commercial relationship data platform.

In this Success Story Spotlight, we look at Pramata, a company that provides an innovative solution that helps some of the world's largest B2B companies maximize customer lifetime value. By dramatically improving install base selling and assisting account management teams, Pramata helps companies meet their revenue targets. Corticon helped Pramata extract key data to help customers make better decisions.

CHALLENGE

When required customer data is siloed across systems, it's easy to overlook potential revenue opportunities. Pramata needed to address this problem by supporting clients with the digitization of essential contracts. By transforming commercial contracts into strategic assets, businesses can identify revenue opportunities and improve customer satisfaction.

To bring its commercial relationship data platform (CRDP) to life, the company required a better approach to manage business rules.

SOLUTION

Many business rules engines have the problem of being built largely around the inference engine, and as a result, they aren't well-suited to modeling and automating the deployment of complicated rule sets.

Pramata couldn't adopt this method since around 30% of the ruleset had to be changed for each client. Pramata needed a rules management system that allowed business analysts to quickly write, test, and debug rules without having to wait for IT to implement them.

Fortunately, Corticon's unique Excel-like spreadsheet user interface simplifies modeling terminology and rules for business analysts. Corticon also provides sophisticated analysis tools for decision logic validation, as well as testing, debugging, and deployment of rules. Additionally, Corticon offers interactive aid for detecting and solving logic mistakes.

RESULT

Pramata can reduce the time it takes to tailor its solution for each customer by separating the rule modeling from the application code. Corticon allows analysts to examine how the platform makes decisions and confirm the findings by providing transparency into the rule design and execution process.

"I kept discovering more and more and getting more and more impressed with what Corticon is capable of," Pedram Abrari, the Chief Technology Officer at Pramata, said. "The ease of use, the complexity of the problems it could solve, everything."

Want to learn more about the capabilities and functions of Corticon? Read the full case study to learn how Progress Corticon helped Pramata's clients get answers immediately, allowing them to no longer have to analyze data or do any leg work to get the decision.

Read the case study

Jessica (Malakian) Newton

Progress Software empowers organizations to achieve transformational success in the face of disruptive change. Our software enables our customers to develop, deploy and manage responsible AI-powered applications and digital experiences with agility and ease.

Bio Overview

With over five years of experience in product marketing, Jessica has developed a strong foundation in application development and database management software. Her entire career has been at Progress, where she began as an intern in 2020 and have since contributed to multiple products, including the Progress Corticon business rules management system and others.

Jessica specializes in Go-To-Market strategy, execution and management for the Progress OpenEdge platform—leading both campaigns and new product launches, as well as content development, market and persona research and other product marketing activities. She consistently delivers results that drive customer retention and foster innovation. Her public speaking skills have been recognized, notably when she placed first in the Pi Sigma Epsilon South/Atlantic Regional Speakers Competition.

Her goal is to empower customers and partners to fully realize the value of their OpenEdge technology—enabling them to modernize, innovate, and achieve greater business impact by maximizing existing investments and seamlessly embracing new capabilities. Whether it’s migrating to the latest version of the OpenEdge applications or leveraging the Progress Data Platform, she is dedicated to showing organizations how to transform their technology into a strategic advantage. Currently, she focuses on multiple initiatives for the OpenEdge platform, including modernization, expanding the developer base, AI integration, security and more, helping customers and partners succeed in a rapidly evolving landscape. Outside of work, Jessica enjoys writing and reading, which help her stay creative and balanced.

Areas of Expertise

  • Product Marketing Strategy
  • Go-To-Market Execution and Management
  • Content Development
  • Market and Persona Research
  • Public Speaking

Credentials & Publications

  • Pi Sigma Epsilon South/Atlantic Regional Speakers Competition – First Place

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