The Modern Marketing Leader’s Handbook
With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, organization and stakeholders happy while ensuring the internal processes and technology are in place to support them.
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The Modern Marketing Leader’s Handbook
With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, organization and stakeholders happy while ensuring the internal processes and technology are in place to support them.
Drinking our own Champagne
How Progress Uses Sitefinity for a Full Web Experience
Sitefinity is central to the Progress digital marketing strategy.
Find out how Progress develops and maintains Sitefinity applications that contain hundreds of content edits and millions of pageviews every single day. Get an inside look at the environment setup, practices for development and release automation that are the result of years of collaboration between marketing, DevOps, Sitefinity engineering and the web team.
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Drinking our own Champagne
How Progress Uses Sitefinity for a Full Web Experience
Sitefinity is central to the Progress digital marketing strategy.
Find out how Progress develops and maintains Sitefinity applications that contain hundreds of content edits and millions of pageviews every single day. Get an inside look at the environment setup, practices for development and release automation that are the result of years of collaboration between marketing, DevOps, Sitefinity engineering and the web team.
Join the Movement: Personalization 2.0
New technologies are shifting the way companies engage their customers and prospects. Personalization is one of those technologies—what started out as a basic marketing tool has quickly become a marketing must-have. Now, we’re living in the time of Personalization 2.0—an age of hyper personalized customer experiences.
Help us usher in Personalization 2.0. Join our guest Brendan Witcher of Forrester Research as he discusses how companies can craft more personalized experiences and the benefits of personalization. Our own Chris Doran will also discuss Sitefinity’s experience management capabilities and how they can be used to create highly personalized experiences.
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Join the Movement: Personalization 2.0
New technologies are shifting the way companies engage their customers and prospects. Personalization is one of those technologies—what started out as a basic marketing tool has quickly become a marketing must-have. Now, we’re living in the time of Personalization 2.0—an age of hyper personalized customer experiences.
Help us usher in Personalization 2.0. Join our guest Brendan Witcher of Forrester Research as he discusses how companies can craft more personalized experiences and the benefits of personalization. Our own Chris Doran will also discuss Sitefinity’s experience management capabilities and how they can be used to create highly personalized experiences.
Analyzing and Optimizing Customer Journeys
Predictive analytics, recommendations based on online and offline customer activity are key to managing and personalizing the customer journeys.
With Progress Sitefinity DEC you can orchestrate marketing success by tracking, analyzing and shaping every step of the customer journey from one single command center.
Watch this free 30 minutes introduction and demonstration of Sitefinity DEC and experience how you too can manage customer journeys smart and cost effectively.
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Analyzing and Optimizing Customer Journeys
Predictive analytics, recommendations based on online and offline customer activity are key to managing and personalizing the customer journeys.
With Progress Sitefinity DEC you can orchestrate marketing success by tracking, analyzing and shaping every step of the customer journey from one single command center.
Watch this free 30 minutes introduction and demonstration of Sitefinity DEC and experience how you too can manage customer journeys smart and cost effectively.
Five Tips to Get Sitefinity Smarter
Predictive analytics, recommendations based on online and offline customer activity are key to managing and personalizing the customer journeys.
With Progress Sitefinity DEC you can orchestrate marketing success by tracking, analyzing and shaping every step of the customer journey from one single command center.
Watch this free 30 minutes introduction and demonstration of Sitefinity DEC and experience how you too can manage customer journeys smart and cost effectively.
We’ve heard that many customers and partners have yet to fully utilize the power of Sitefinity. As a result, development teams are challenged, marketing teams desire more and customers don’t get a great experience. Our center of excellence, Sitefinity Professional Services is here to help.
In a short 30-minute on demand presentation, hear from the experts who work with Sitefinity users – both for partners and with direct end users – who are constantly delivering an array of services from complex integration projects to custom development work.
Watch this webinar to learn:
- Five expert tips to help you get the most out of Sitefinity
- Specific tips for partners and end users
- Common requests and how the Sitefinity Professional Services team can help
You’ll hear tips and tricks built on the expertise and delivery capability the Sitefinity services team has gained throughout the years, and more importantly, how you can use their expertise in your day-to-day use of Sitefinity.
Watch webinar
Five Tips to Get Sitefinity Smarter
Predictive analytics, recommendations based on online and offline customer activity are key to managing and personalizing the customer journeys.
With Progress Sitefinity DEC you can orchestrate marketing success by tracking, analyzing and shaping every step of the customer journey from one single command center.
Watch this free 30 minutes introduction and demonstration of Sitefinity DEC and experience how you too can manage customer journeys smart and cost effectively.
We’ve heard that many customers and partners have yet to fully utilize the power of Sitefinity. As a result, development teams are challenged, marketing teams desire more and customers don’t get a great experience. Our center of excellence, Sitefinity Professional Services is here to help.
In a short 30-minute on demand presentation, hear from the experts who work with Sitefinity users – both for partners and with direct end users – who are constantly delivering an array of services from complex integration projects to custom development work.
Watch this webinar to learn:
- Five expert tips to help you get the most out of Sitefinity
- Specific tips for partners and end users
- Common requests and how the Sitefinity Professional Services team can help
You’ll hear tips and tricks built on the expertise and delivery capability the Sitefinity services team has gained throughout the years, and more importantly, how you can use their expertise in your day-to-day use of Sitefinity.
Customer Experience is the New Business Battleground
Nearly two-thirds of customers value the ability to personalize and customize their brand experiences. What are you doing to serve these prospects?
Today, organizations must create a unique, personalized digital experience from web to mobile—doing so may result in higher ROI, customer retention and profitability. If businesses want to craft these experiences, they need to embrace the digital technologies that enable them to do so.
Watch this on demand webinar as Sheryl Kingstone, Research Director at the 451 Research; Rob Sanders, Senior Strategist & Business Analyst from Americaneagle.com; and Chris Doran, Senior Manager, Product Marketing at Progress, as they discuss:
- The four pronged approach to digital transformation and how it can impact customer experiences
- The shift in digital operations necessitated by changes in customer communication expectations
- The ways digital transformation is impacting different verticals and industries and how leaders in those areas are developing strategies to stay ahead
- The role of artificial intelligence and machine learning in delivering contextually relevant experiences
- Successful examples of digital experiences addressing business goals while solving user challenges
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Customer Experience is the New Business Battleground
Nearly two-thirds of customers value the ability to personalize and customize their brand experiences. What are you doing to serve these prospects?
Today, organizations must create a unique, personalized digital experience from web to mobile—doing so may result in higher ROI, customer retention and profitability. If businesses want to craft these experiences, they need to embrace the digital technologies that enable them to do so.
Watch this on demand webinar as Sheryl Kingstone, Research Director at the 451 Research; Rob Sanders, Senior Strategist & Business Analyst from Americaneagle.com; and Chris Doran, Senior Manager, Product Marketing at Progress, as they discuss:
- The four pronged approach to digital transformation and how it can impact customer experiences
- The shift in digital operations necessitated by changes in customer communication expectations
- The ways digital transformation is impacting different verticals and industries and how leaders in those areas are developing strategies to stay ahead
- The role of artificial intelligence and machine learning in delivering contextually relevant experiences
- Successful examples of digital experiences addressing business goals while solving user challenges
Webinar: Personalising the Customer Journey
Website visitors are no longer inspired by off-the-shelf content. Without personalized customer experiences, you can easily find yourself at a competitive disadvantage as customers and prospects pass you by. To create compelling experiences that keep people coming back for more, marketers need the right tools. They need to be able to manage and deliver personalized content on any device, plus monitor and optimize the effectiveness of your personalization strategy at all times.
In this webinar we show you how to enable data-driven marketing and a winning personalization strategy through a web content management (WCM) platform, plus leverage the power of predictive analytics to more accurately predict and capitalize on customer behavior.
Watch webinar
Webinar: Personalising the Customer Journey
Website visitors are no longer inspired by off-the-shelf content. Without personalized customer experiences, you can easily find yourself at a competitive disadvantage as customers and prospects pass you by. To create compelling experiences that keep people coming back for more, marketers need the right tools. They need to be able to manage and deliver personalized content on any device, plus monitor and optimize the effectiveness of your personalization strategy at all times.
In this webinar we show you how to enable data-driven marketing and a winning personalization strategy through a web content management (WCM) platform, plus leverage the power of predictive analytics to more accurately predict and capitalize on customer behavior.
CMOs Talk Digital Transformation in Financial Services
In the race to keep pace with clients’ evolving expectations, financial services organizations are focusing more closely on digitally transforming their operations to enable an omni-channel customer experience.
Shelia Reed, CMO of Aspire Financial Services, and Melissa Puls, CMO of Progress, examine these challenges and how the industry is responding. They explore:
- Digital transformation drivers
- Defining a digital transformation strategy
- Organizing the team to ensure success
- Overcoming obstacles
- Meeting 21st-century customer expectations
- Engaging millennials
- Measuring success
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CMOs Talk Digital Transformation in Financial Services
In the race to keep pace with clients’ evolving expectations, financial services organizations are focusing more closely on digitally transforming their operations to enable an omni-channel customer experience.
Shelia Reed, CMO of Aspire Financial Services, and Melissa Puls, CMO of Progress, examine these challenges and how the industry is responding. They explore:
- Digital transformation drivers
- Defining a digital transformation strategy
- Organizing the team to ensure success
- Overcoming obstacles
- Meeting 21st-century customer expectations
- Engaging millennials
- Measuring success
Navigating Headless Content Management
Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generating OData APIs with click of a button—all while reducing costs, speeding time to market, and making seamless design changes without impacting backend systems.
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Navigating Headless Content Management
Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generating OData APIs with click of a button—all while reducing costs, speeding time to market, and making seamless design changes without impacting backend systems.
What Serverless Means for Enterprise Apps
There’s a new approach to app development. We call it serverless, but it’s also known as backend as a service (BaaS), function as a service (FaaS), cloud-native architectures, or microservices—just to name a few. Whatever you call it, this approach is giving developers new freedom to focus on frontend functionality and deliver better, more innovative user experiences.
Confused? Join the Kinvey engineering team in this recorded webinar as we go beyond the hype to simplify the serverless approach. Learn how organizations are adopting enterprise-grade serverless architectures to deliver apps faster across web, mobile and chat while maintaining secure integration with existing data and authentication systems.
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What Serverless Means for Enterprise Apps
There’s a new approach to app development. We call it serverless, but it’s also known as backend as a service (BaaS), function as a service (FaaS), cloud-native architectures, or microservices—just to name a few. Whatever you call it, this approach is giving developers new freedom to focus on frontend functionality and deliver better, more innovative user experiences.
Confused? Join the Kinvey engineering team in this recorded webinar as we go beyond the hype to simplify the serverless approach. Learn how organizations are adopting enterprise-grade serverless architectures to deliver apps faster across web, mobile and chat while maintaining secure integration with existing data and authentication systems.
Why Progress Application Server for OpenEdge?
Progress Application Server (PAS) for OpenEdge is the gateway to app modernization and with PAS for OpenEdge 11.7.3, there’s never been a better time to take advantage of this technology. To learn more, watch this webinar to hear from PAS for OpenEdge experts Michael Banks and Dustin Grau as they discuss:
- Increased extensibility for cloud-first, mobile-first deployment
- Standards-based and secure architecture, built on Apache Tomcat with the innovative Spring Security Framework
- New management and monitoring tools that ease and optimize administration efforts
- Support for REST API development and management
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Why Progress Application Server for OpenEdge?
Progress Application Server (PAS) for OpenEdge is the gateway to app modernization and with PAS for OpenEdge 11.7.3, there’s never been a better time to take advantage of this technology. To learn more, watch this webinar to hear from PAS for OpenEdge experts Michael Banks and Dustin Grau as they discuss:
- Increased extensibility for cloud-first, mobile-first deployment
- Standards-based and secure architecture, built on Apache Tomcat with the innovative Spring Security Framework
- New management and monitoring tools that ease and optimize administration efforts
- Support for REST API development and management
The Business Impact of Predicting Unplanned Downtime: A Webinar with IDC
Ever wonder how you can predict unplanned downtime and unscheduled maintenance? And the impact it could have on your business? The key to using every asset to its fullest potential lies in successful digital plant operation. Watch this webinar with IDC Analyst Kevin Prouty and Progress VP of Strategy Mark Troester to learn more!
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The Business Impact of Predicting Unplanned Downtime: A Webinar with IDC
Ever wonder how you can predict unplanned downtime and unscheduled maintenance? And the impact it could have on your business? The key to using every asset to its fullest potential lies in successful digital plant operation. Watch this webinar with IDC Analyst Kevin Prouty and Progress VP of Strategy Mark Troester to learn more!
The Role of API Management in Digital App Strategies
In this webinar Carl Lehmann, principal analyst at 451 Research and Sumit Sarkar, chief researcher at Progress will discuss the business and technical considerations for API management within a broader context of application strategies and hybrid IT integration.
AppDev, DevOps, integration and API development professionals alike will learn how to reconsider their development strategies and integration toolchains to become core enabling assets for digital transformation.
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The Role of API Management in Digital App Strategies
In this webinar Carl Lehmann, principal analyst at 451 Research and Sumit Sarkar, chief researcher at Progress will discuss the business and technical considerations for API management within a broader context of application strategies and hybrid IT integration.
AppDev, DevOps, integration and API development professionals alike will learn how to reconsider their development strategies and integration toolchains to become core enabling assets for digital transformation.
Upgrading Cordova to NativeScript
NativeScript is a free and open source framework for building truly native mobile applications with JavaScript, TypeScript, Angular or Vue.js.
Join Progress experts as they show how NativeScript delivers truly native app performance across iOS and Android, library reuse spanning JavaScript, CocoaPods, and Android JARs, access to all native device APIs and much more.
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Upgrading Cordova to NativeScript
NativeScript is a free and open source framework for building truly native mobile applications with JavaScript, TypeScript, Angular or Vue.js.
Join Progress experts as they show how NativeScript delivers truly native app performance across iOS and Android, library reuse spanning JavaScript, CocoaPods, and Android JARs, access to all native device APIs and much more.
Digitize Enterprise Assets for Mobility
Demand for digital experiences such as mobility are putting pressure on enterprise teams and systems. Many of these systems are deployed on servers and not engineered to scale. Mobility projects across web/mobile, voice, chat and AR are increasingly running on serverless cloud native architectures. But how can organizations meet the customer demands for digital experiences on enterprise systems such as ERP systems or enterprise APIs?
Join Progress Kinvey to explore four options to digitize enterprise systems to deliver experiences for the connected world. Held during the Mobile + IoT Summit: Integration Developer News.
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Digitize Enterprise Assets for Mobility
Demand for digital experiences such as mobility are putting pressure on enterprise teams and systems. Many of these systems are deployed on servers and not engineered to scale. Mobility projects across web/mobile, voice, chat and AR are increasingly running on serverless cloud native architectures. But how can organizations meet the customer demands for digital experiences on enterprise systems such as ERP systems or enterprise APIs?
Join Progress Kinvey to explore four options to digitize enterprise systems to deliver experiences for the connected world. Held during the Mobile + IoT Summit: Integration Developer News.
The Total Economic Impact of OpenEdge 11.7
The business value of evolving your apps with OpenEdge 11.7 can unlock operational efficiencies, capitalize on new technologies to increase customer satisfaction, and deliver exciting user experiences while protecting current investments.
But some still hesitate to begin the modernization journey as they consider the costs of new technology licenses, implementation, development and training. Forrester followed the journey of two OpenEdge application partners who upgraded to OpenEdge 11.7 and researched their solutions and results. The findings reveal that an organization could generate an ROI of 375% over three years because of developer productivity, increased security, and scalability.
Watch the webinar recording for an in-depth exploration of the quantified benefits of modernizing to OpenEdge 11.7.
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The Total Economic Impact of OpenEdge 11.7
The business value of evolving your apps with OpenEdge 11.7 can unlock operational efficiencies, capitalize on new technologies to increase customer satisfaction, and deliver exciting user experiences while protecting current investments.
But some still hesitate to begin the modernization journey as they consider the costs of new technology licenses, implementation, development and training. Forrester followed the journey of two OpenEdge application partners who upgraded to OpenEdge 11.7 and researched their solutions and results. The findings reveal that an organization could generate an ROI of 375% over three years because of developer productivity, increased security, and scalability.
Watch the webinar recording for an in-depth exploration of the quantified benefits of modernizing to OpenEdge 11.7.
Modern ETL Tools for Cloud and Big Data
Cloud and big data are now mainstream—making IT’s challenge one of effectively integrating enterprise data with these modern systems. But the challenge is multifaceted, with IT needing to master modern ETL toolkits plus address new issues such as enterprise data security beyond the firewall, support for popular data sources such as Salesforce, Eloqua, SQL Server or Oracle, custom connectivity needs and more.
This webinar drills into the options, including:
- An overview of Modern Data Management
- ETL Tools for the Cloud: AWS Glue, Google DataFlow, Azure Data Factory
- ETL Tools for Hadoop: Apache Sqoop, Apache Nifi, Apache Flume
- Best Practices for Modern ETL
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Modern ETL Tools for Cloud and Big Data
Cloud and big data are now mainstream—making IT’s challenge one of effectively integrating enterprise data with these modern systems. But the challenge is multifaceted, with IT needing to master modern ETL toolkits plus address new issues such as enterprise data security beyond the firewall, support for popular data sources such as Salesforce, Eloqua, SQL Server or Oracle, custom connectivity needs and more.
This webinar drills into the options, including:
- An overview of Modern Data Management
- ETL Tools for the Cloud: AWS Glue, Google DataFlow, Azure Data Factory
- ETL Tools for Hadoop: Apache Sqoop, Apache Nifi, Apache Flume
- Best Practices for Modern ETL
From Labs to Production for Industrial IoT
Despite a growing adoption of the Industrial Internet of Things, many businesses are still losing billions to unplanned asset downtime and equipment failures. Cognitive anomaly detection and prediction can help IIoT companies address this issue. To learn more, watch top machine learning and IoT influencer Ronald van Loon and Progress DataRPM Vice President of Product Ruban Phukan explore the topic.
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From Labs to Production for Industrial IoT
Despite a growing adoption of the Industrial Internet of Things, many businesses are still losing billions to unplanned asset downtime and equipment failures. Cognitive anomaly detection and prediction can help IIoT companies address this issue. To learn more, watch top machine learning and IoT influencer Ronald van Loon and Progress DataRPM Vice President of Product Ruban Phukan explore the topic.
Introducing Progress Corticon 5.7
Business agility hinges on the ease with which enterprises can capture, change and optimize their business rules. Progress® Corticon® enables you to seamlessly automate sophisticated business rules so you can make decisions more quickly and consistently, directly improving your operational agility.
Corticon 5.7 further supports that vision by helping you manage these crucial business decisions with greater efficiency. With Corticon 5.7, you can:
- Simplify batch processing of vast amounts of data for regular reconciliation, analysis and auditing rules
- Access data sources seamlessly and affordably using the Corticon Enterprise Data Connector (EDC)
- Convey essential information for rule design and development with rich comment features
- Minimize IT pressure and enable citizen developers through developer productivity improvements
Watch this on-demand webinar and see for yourself just how easy it is to manage crucial business rules with Corticon 5.7.
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Introducing Progress Corticon 5.7
Business agility hinges on the ease with which enterprises can capture, change and optimize their business rules. Progress® Corticon® enables you to seamlessly automate sophisticated business rules so you can make decisions more quickly and consistently, directly improving your operational agility.
Corticon 5.7 further supports that vision by helping you manage these crucial business decisions with greater efficiency. With Corticon 5.7, you can:
- Simplify batch processing of vast amounts of data for regular reconciliation, analysis and auditing rules
- Access data sources seamlessly and affordably using the Corticon Enterprise Data Connector (EDC)
- Convey essential information for rule design and development with rich comment features
- Minimize IT pressure and enable citizen developers through developer productivity improvements
Watch this on-demand webinar and see for yourself just how easy it is to manage crucial business rules with Corticon 5.7.
REST APIs for OpenEdge: How OData Can Help
With the rise of SaaS applications and highly integrated microservices, REST APIs have grown increasingly popular as they enable organizations to better integrate data assets with enterprise applications. Many businesses are also increasingly adopting OData (an OASIS/ISO-approved standard) to simplify the process of building and consuming REST APIs.
Join us for this one-hour webinar and learn how to implement powerful REST APIs that enable real-time access to your Progress® OpenEdge® data. We’ll also cover how to avoid duplication of sensitive customer data from OpenEdge with our market-leading data connectivity solution, Progress DataDirect®.
Webinar topics include:
- The business benefits of exposing REST APIs
- Different approaches for REST-enabling OpenEdge
- What OData is and why you need it
- A quick demo of provisioning OData without code
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REST APIs for OpenEdge: How OData Can Help
With the rise of SaaS applications and highly integrated microservices, REST APIs have grown increasingly popular as they enable organizations to better integrate data assets with enterprise applications. Many businesses are also increasingly adopting OData (an OASIS/ISO-approved standard) to simplify the process of building and consuming REST APIs.
Join us for this one-hour webinar and learn how to implement powerful REST APIs that enable real-time access to your Progress® OpenEdge® data. We’ll also cover how to avoid duplication of sensitive customer data from OpenEdge with our market-leading data connectivity solution, Progress DataDirect®.
Webinar topics include:
- The business benefits of exposing REST APIs
- Different approaches for REST-enabling OpenEdge
- What OData is and why you need it
- A quick demo of provisioning OData without code